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# 1939 Format Debate

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CinemaCon, Las Vegas—Mar 28, 2011

Sonic Equipment Company Uses GDC New FIPS Level 3 Certified IMB and SX-2000 Server in Dodge City, KS Conversion

Sonic Equipment Company has recently converted the Village 8 Cinemas in Dodge City, KS to digital cinema using the GDC Integrated Media Block (IMB) and SX-2000 server.  The conversion is the first for Sonic using the latest in server technology.  The Village 8 is also B&B Theatres first theatre equipped with GDC’s newest product.
 
GDC’s Digital Cinema Server with IMB seamlessly integrates with all Series 2 DLP Cinema ® Projectors.  The SX-2000 server with IMB provides the highest quality 3D playback with 12-bit 4:4:4 output images (left and right), allowing for a much fuller color spectrum, 500 times richer than that of a legacy server.  This server has been awarded the first Federal Information Processing Standards (FIPS) 140-2 Level 3 validation certificate (meaning GDC’s IMB meets the highest level of DCI security requirements for protection against malicious hacking, infringement and theft of digital content), with up to 4TB storage (optional), USB 3.0 interface (optional) and 3D live support, the IMB is shaping the future of cutting edge digital cinema equipment.
 
“We are delighted to say that we have forged a reliable and synergistic partnership with Sonic whose expertise and relentless efforts have yielded mutually beneficial and measurable results in the U.S.,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology.  “GDC’s continuous technological innovations, including our state of the art IMB technology and our unbending commitment to deliver the highest caliber products in the industry, have won us many fans worldwide.  It is an honor to be entrusted by such a visionary company as B&B Theatres in the continued roll-out of their digital cinema conversions.”
 
“Sonic has been at the forefront of the digital wave since its inception.  We chose the IMB model for the Dodge City conversion because Sonic is going to stay ahead in the industry and the IMB is a step in that direction,” said Mike Covey, Production Director at Sonic Equipment Company.  By looking ahead to the future of cinema, Sonic was able to step in and help independent exhibitors convert their cinemas at the beginning of the digital cinema wave, when many thought the independents would have to wait.  Since 2009, Sonic has fully converted 40 locations, including a few new theatre projects.  Outside of those numbers are several partially converted locations with plans to fully convert in the future.
 
Sonic has plans to use the new IMB and SX-2000 servers from GDC in future conversions for B&B Theatres.
GDC Technology Limited Contacts: GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: +852 2523 6851    Fax:+852 2579 1131
info@gdc-tech.com
Sonic Equipment Company Contacts:
Megan Hageman
Sonic Equipment Company
800.365.5701
customerservice@sonicequipment.com
www.SonicEquipment.com
About GDC Technology Limited: GDC Technology Limited ("GDC Technology") is a leading global digital cinema solutions provider with the largest installed base of digital cinema servers in the Asia-Pacific region and the second largest globally. GDC Technology develops, manufactures and sells digital cinema servers that meet the highly demanding performance, security and reliability requirements established by Hollywood studios. GDC Technology also provides a comprehensive suite of digital cinema products and services providing exhibitors and distributors with a one-stop solution for exhibiting digital cinema content, including integrated projection systems, 3D products, projector lamps and silver screens.  Founded in Singapore in 1999 and headquartered in Hong Kong, GDC Technology has established a global market presence and strong brand recognition with 10 offices and 27 local service centers around the world. GDC Technology Limited Directory page GDC Technology Limited Web Site About Sonic Equipment Company: Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment.  From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers’ projectors, Sonic Equipment Company has the resources, ability and desire to handle it all.  The firm has installed systems across the country in more than 35 states. Sonic Equipment Company Directory page Sonic Equipment Company Web Site
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