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# 1930 GE

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Iola, KS—Mar 28, 2011

Sonic Equipment Company Announces Upcoming Conversions of Drive-In Complexes in Midland and Lubbock, Texas

Kansas-based Sonic Equipment Company will be completing their first outdoor conversions at two Texas drive-in theatres.  The Big Sky Drive-In (Midland, TX) and the Stars and Stripes Drive-In (Lubbock, TX) have both recently signed for complete digital conversions with Sonic.  

“We are very pleased with our new-found relationship with Sonic Equipment Company, and to be one of the first few in the nation to convert our drive-in to digital,” commented Sam Kirkland of the Big Sky Drive-In in Lubbock, TX.  “This is an extremely exciting time for us and our community.  We cannot wait to invite all of our patrons to come and experience the difference of digital.”  Both of the 3 screen outdoor cinema complexes will use Christie’s award-winning Solaria line of DLP projectors as well as Doremi’s DCP 2000 server and Integrated Media Block (IMB) technology.
 
“Converting drive-in theatres to digital cinema technology requires the best and brightest projectors and skilled technicians from Sonic to ensure success,” said Craig Sholder, Vice President, Christie Entertainment Solutions.  “The Christie Solaria Series is known throughout the world as being the brightest, most reliable and most-widely installed of the digital cinema projectors.”
 
“These drive-in theatres are adopting the most state of the art technology for their operations and Doremi is thrilled to be working with Sonic in this new endeavor,” stated Beth Figge, Sr. Sales Manager for Doremi Cinema.  Doremi’s IMB utilizes their patented 4K technology.  With the IMB installed in a DLP Series-II 4K-ready projector, along with Doremi’s external ShowVault­­­­­­TM, customers can now choose the most future-proof digital projection solution in the industry.
 
The implementation of the Doremi IMB technology will be a first for Sonic Equipment and their 17 fully trained and certified technicians.  “Our installation and service technicians are excited to move ahead with this product and the innovations that it brings,” said Michael Covey, Sonic’s Production Director.  “We have been on the front edge of the digital transformation since 2007 and this is another step to keep us there.  I am sure it will be the first of many IMB installations for Sonic this year.”
 
Eric Olson, Director of Operations for Sonic Equipment Company, explained challenges drive-ins have faced in regard to converting to digital.  “Digital Cinema and drive-in theatres have had a slow and unsure relationship building process.  Challenges like environmental control, lens ratios and higher operating costs in running digital equipment at their theatres, mixed with the fact that many of the remaining drive-in facilities are independently owned and face seasonal income streams, have made it difficult for them to fit into any recoupment plans.  Sonic has met the challenges to help these facilities convert to digital despite all of this.”
Sonic Equipment Company Contacts:
Megan Hageman
Sonic Equipment Company
800.365.5701
customerservice@sonicequipment.com
www.SonicEquipment.com
About Sonic Equipment Company: Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment.  From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers’ projectors, Sonic Equipment Company has the resources, ability and desire to handle it all.  The firm has installed systems across the country in more than 35 states. Sonic Equipment Company Directory page Sonic Equipment Company Web Site
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