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SHOWEST, LOS ANGELES —Mar 14, 2005
Mann Theatres Selects REAL D as Exclusive Delivery System for Digital 3D Entertainment
Mann Theatres' Grauman's Chinese Complex to Host REAL D Flagship Theater
Mann Theatres today announced that the
company has selected REAL D as the exclusive delivery system for digital 3D
entertainment for its theater chain. Mann Theatres' world-famous Grauman's
Chinese Complex, located on Hollywood Boulevard in Hollywood, Calif., will host
the REAL D flagship theater, which will open to the public in May 2005.
Spurred by recent overwhelming interest from content creators coupled with
continued enthusiasm from consumers for 3D entertainment, Mann Theatres is the
first theater chain to embrace the exhibition of digital 3D content. The REAL D
flagship theater at the Chinese complex will mark the first time the 78-year-old
theater complex has been equipped to show 3D movies.
"REAL D's solution is visually stunning, cost-effective and easy to deploy,"
said Peter Dobson, Chief Executive Officer, Mann Theatres. "With REAL D, Mann
Theatres will be well-poised to address consumers' demand for more sophisticated
theatrical experiences from their local multiplex and help in the fight against
piracy because of the extreme difficulty of pirates replicating 3D movies."
"3D technology has rapidly advanced in recent years, enabling REAL D to pioneer
an affordable, premium solution for digital 3D exhibition for the motion picture
industry that harnesses the mission-critical technology trusted by Fortune 500
companies," said Michael V. Lewis, Chairman, REAL D. "Once audiences see how
much the technology has advanced, they will come to expect 3D to enhance their
REAL D will upgrade Mann Theatres with its patented technology beginning with
the Mann Chinese VIP Theater. This system, based on the upcoming standard
defined by the Digital Cinema Initiative (DCI) provides all the necessary
equipment for the flawless delivery of 3D content, as well as the highest
quality 2D content.
Unlike traditional 3D projection technology that is costly and cumbersome, REAL
D has focused on providing a solution that allows Mann Theatres to play the
highest quality stereoscopic content using a single digital projector and
lightweight "sunglasses" without the costly expense of maintaining multiple
projectors, unreliable shutterglasses and additional staffing.
In addition to being able to play upcoming 3D content from filmmakers such as
James Cameron (Aliens of the Deep), Robert Zemeckis (Polar Express), and Robert
Rodriguez (Spy Kids; Shark Boy & Lava Girl), the REAL D solution allows Mann
Theatres to realize additional revenue streams from the presentation of
alternative programming, such as live concerts and sporting events, as well as
Mann Theatres will announce plans for the rollout of additional REAL D theaters
later this year.
RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan.
RealD Directory page
About Mann Theatres:
Mann Theatres is a boutique theatre chain currently owning and operating 22
theatres with 128 screens in Southern California, with the circuit's primary
area of operation being the greater Los Angeles area. Mann Theatres' Los Angeles
area locations include the world-famous Grauman's Chinese Theatre in Hollywood,
The Village, Bruin and National theatres in Westwood Village and The Criterion 6
in Santa Monica. Added to the lineup of premiere theatres in 2001 is Mann
Chinese 6, with its Luxurious VIP Lounge, adjacent to Grauman's in Hollywood.
Known for their state-of-the-art presentation, these theatres are among the most
prestigious in the industry and are host to frequent star-studded world
premieres and other lavish industry events.
Mann Theatres Directory page
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