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# 1938 Baird

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Los Angeles—Mar 28, 2011

RealD Surpasses 15,000 3D Cinema Screens

Motion Picture Exhibitors Ramp RealD 3D Installations in Anticipation of Summer Movie Lineup
RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies, today announced that the company has surpassed 15,000 installations of its 3D Cinema System at motion picture theatres worldwide. 

The industry’s largest 3D cinema platform, installations as of March 25, 2011, include approximately 8,600 domestic (United States and Canada) RealD-enabled screens across approximately 2,300 locations and approximately 6,500 international RealD-enabled screens across approximately 2,150 locations. This represents a 182% increase in the company’s installed base in the last 12 months and a 33% increase during the quarter ending March 25, 2011. To-date, over 430 million moviegoers have experienced a feature film in RealD 3D.

“Just over five years ago, RealD introduced digital 3D on about 100 screens, and today we have over 15,000 installations including the top 15 exhibition groups in the world using RealD technology to power their 3D cinema experience,” said Michael V. Lewis, Chairman and CEO of RealD. “This summer’s film slate combined with our growing installation base gives us confidence that more moviegoers around the world will have a chance to experience these highly anticipated films in crisp, clear, fully immersive RealD 3D.”

The 2011 summer film season begins in May with Thor (Paramount) and Pirates of the Caribbean: On Stranger Tides (Disney), and will feature titles including Kung Fu Panda 2 (DreamWorks Animation), Green Lantern (Warner Bros.), Cars 2 (Disney/PIXAR),Transformers: Dark of the Moon (Paramount), Harry Potter and the Deathly Hallows: Part 2 (Warner Bros.), Captain America: The First Avenger (Paramount), Smurfs in 3D (Sony Pictures), and more.

“We continue to see high demand from exhibitors worldwide with many moving toward equipping 40%-50% of their auditoriums with RealD 3D technology,” said Joseph Peixoto, President, Worldwide Cinema at RealD. “We’re especially pleased with our continued growth internationally where our 2,100 RealD installations during the last quarter increased our installed base of international screens by nearly 50% in the three-month period alone.”
The award-winning RealD Cinema System is the world’s most widely used digital 3D projection technology.
 Capable of delivering twice the light of competing systems, RealD 3D can be projected onto screens up to 82 feet (25 meters) wide using a single digital cinema projector.
About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page
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More RealD Press Releases: Aug 1, 2016 RealD Signs Largest Ever 3D Installation Agreement With Wanda Cinema As Companies Significantly Expand 3D Across China Dec 11, 2014 RealD and Broadway Circuit Sign Deal to Install 3 “LUXE: A RealD Experience” Auditoriums Dec 9, 2014 RealD Licenses Precision White Screen Technology To Harkness Screens International Limited Sep 9, 2014 Pete Ludé Joins RealD Aug 19, 2014 RealD Equips First Screens in Kazakhstan with RealD 3D Jun 21, 2014 RealD Named 3D Technology Provider for the 17th Shanghai International Film Festival Jun 17, 2014 RealD Issues Statement Regarding Misrepresentations and Misleading Claims Made by Volfoni May 12, 2014 RealD and the Space Cinema Announce Extended Agreement Including Additional 40 RealD Cinema System Installations Mar 24, 2014 RealD and Wanda Cinema Sign Agreement to Add 780 RealD 3D Cinema Systems Across China Jan 9, 2014 RealD TrueImage™ Image Enhancement Technology Debuts With ‘The Hobbit: The Desolation of Smaug’ Oct 10, 2013 Cinema Park and RealD Announce Agreement to Equip Up to 200 Screens with RealD 3D Technology Oct 10, 2013 RealD and Karo Film Sign Deal to Install 10 “Luxe: A RealD Experience” Auditoriums Aug 22, 2013 RealD and UME International Cineplex Sign Exclusive 3D Cinema Agreement Expanding to 100 Screens Across China Aug 7, 2013 RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal Jun 6, 2013 RealD And Cinépolis Sign Extension Making RealD Exclusive Global 3D Technology Provider Apr 30, 2013 RealD and Zhejiang Xingguang Cinema Circuit Sign Agreement to Install RealD 3D in 50 Cinema Auditoriums Apr 24, 2013 RealD Opens Latin American Office in Rio de Janeiro, Brazil Apr 15, 2013 RealD Introduces Precision White Screen Technology Combining 2D White Screen Performance with Polarized 3D Capability Feb 6, 2013 RealD and Karo Film Announce Deal to Equip up to 200 Screens Across Russia With RealD 3D Dec 3, 2012 RealD and Bulgaria’s Largest Exhibitor Kino Arena Announce Exclusive 3D Technology Agreement More
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