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# 1963 Dalto

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Las Vegas & Omaha—Mar 28, 2011

Ballantyne Strong to Highlight Digital Cinema Products/Services at “CinemaCon” Convention – March 28-31 in Las Vegas – Booth 600 A

Exhibiting New NEC “4K” DLP Digital Cinema Projectors and Highlighting Leadership in Cinema Screens and Digital Cinema Services
Ballantyne Strong, Inc. (NYSE Amex: BTN), a global provider of digital cinema projection equipment and services, cinema screens and other cinema products, announced today its participation in the inaugural cinema industry convention, CinemaCon, from March 28 – March 31 at Caesars Palace in Las Vegas, NV. 

Ballantyne will exhibit its range of cinema projection products and services at the leading industry trade show, Booth 600 A, Augustus Ballroom, as follows:

-- Tuesday, March 29th
   11:30 am – 4:00 pm

-- Wednesday, March 30th
9:00 am – 5:00 pm

-- Thursday, March 31st
8:30 am –12:00 noon

President and CEO Gary L. Cavey, commented, “This year’s CinemaCon could not come at a more exciting time for Ballantyne as the cinema industry continues to gain momentum in its global conversion to digital cinema technologies. Coming off a record performance in 2010, we are excited to be meeting with prospective and current customers as well as investors, to show them the significant progress we have been making across our array of high quality cinema products and services. Ballantyne is a true one-stop provider of turnkey digital cinema solutions.”
Digital Projectors: Ballantyne will be exhibiting NEC’s newly released “4K” digital cinema projectors, featuring DLP Cinema® Chip technology from Texas Instruments®, as well as the full line of NEC digital cinema products.


Cinema Screens: Representatives from the Company’s cinema screen business will be on hand to discuss Ballantyne’s conventional, “silver” and “high-gain” screens, its recently expanded and enhanced state-of-the-art manufacturing facility, as well as its unique ability to deliver ultra-large screens for the world’s premier large format cinema companies and specialty venues across the globe. The Company also offers “Fast Track” expedited service for exhibitors that need their screens delivered ASAP.


Digital Cinema Services: Ballantyne will be highlighting its industry-leading digital cinema services group at CinemaCon, which includes a team of 80 technicians trained to perform integration work and installations on all digital cinema platforms and related equipment. The Company will also be demonstrating its newly launched, cutting-edge Network Operations Center (NOC), which provides 24/7 remote monitoring for all brands of digital projection equipment in addition to non-cinema digital systems, worldwide. BTN also offers after-sale support for all cinema and related equipment, with a variety of maintenance and service contracts and options.
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site
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