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Chicago—Mar 29, 2011

Wehrenberg Theatres Chooses NEC Digital Cinema Projectors to Maximize Digital Trend

Oldest Family-Owned-and-Operated Theater Company in U.S. Selects NEC for 210 Screens in Near $10-Million Agreement
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today Wehrenberg Theatres, a century-old theater chain and the oldest family-owned-and-operated cinema company in the U.S., selected NEC digital cinema projectors for its 210 screens in the Midwest.

Wehrenberg will deploy NEC digital cinema projectors – the NC1200, NC2000 and NC3240S models – to replace its 35mm technology for its cinemas across Missouri and other central states. Sixty-five digital systems already have been installed.

NEC Financial Services provided the financing for the Wehrenberg deployment, while Ballantyne Strong, Inc. (NYSE Amex: BTN) is supplying 4K digital projection systems, installation, NOC (Network Operations Center), 24/7 monitoring from its state-of-the-art facility in Omaha, and ongoing maintenance services after installation.

Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF agreement that enables Wehrenberg’s conversion to digital cinema, as well as providing the entire administration responsibility of the VPF program for Wehrenberg. GDC Technology will provide the cinema servers.

“We selected NEC projectors because of their reliability and our strong working relationship with NEC over the last number of years,” said Ronald P. Krueger, Chairman and CEO of Wehrenberg Theatres. “As we complete our migration to digital technology and explore alternative content, we’re grateful to have NEC and its partners contribute to making the Wehrenberg experience that much more memorable for our guests.”

The NEC deployment is scheduled to begin in April and slated for completion in September 2011.

“Wehrenberg Theatres will enjoy all the benefits of the NEC technology, such as lower operating costs, centralized operations and the highest digital cinema projector quality on the market,” said Pierre Richer, President and COO of NEC Display Solutions. “Wehrenberg has built a reputation for innovation over their 105 years of existence, and we’re proud to support them in this next phase of their growth.”

“Wehrenberg has created a unique theater experience for movie-goers in the Midwest and upgrading to the latest in digital projection equipment will no doubt be well received,” said Gary Cavey, President and CEO of Ballantyne Strong. “We are delighted to once again partner with Cinedigm as well as both NEC Financial Services and NEC Display Solutions.”

“Cinedigm is grateful to be working with valued partners NEC Display Solutions and Ballantyne in the Wehrenberg Theatres deployment,” said Chuck Goldwater, President, Media Services Group at Cinedigm. “We welcome the opportunity to help Wehrenberg build upon its past successes and forge relationships with new customers.”

NEC digital cinema projectors are Digital Cinema Initiatives (DCI) compliant, which allows exhibitors to capitalize on current and future growth opportunities, and can be centrally managed, freeing up on-site theater personnel for more strategic activities.

To learn more about financing options and current promotions, please visit http://www.necdisplay.com/GoDigital.
NEC’s Cinema Advantage program offers cash-back rewards and exclusive promotions to small-to-medium-sized exhibitors. Visit http://www.neccinemaadvantage.com to register.

About VUKUNET
VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business. VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system. VUKUNET makes the buying, flighting and reporting of digital out-of-home ad campaigns easy. For additional information about VUKUNET, visit www.vukunet.com or call (877) 805-VUKU. For VUKUNET logos and digital images, please visit http://www.vukunet.com/pressresources.aspx.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Danielle Moore
Channel Marketing Manager
Phone: 630-467-3309
dmoore@necdisplay.com

Public Relations: Shelby Eversole
Digital Marketing Specialist
Phone: 630-467-4367
seversole@necdisplay.com

Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
Logo: NEC Digital Cinema About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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