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# 1950 Theatre TV

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Las Vegas, NV—Mar 15, 2005

TI DLP Cinema™, George Lucas and James Cameron to Highlight Digital Cinema and 3D Movies at ShoWest 2005

Theatrical Exhibitors Will Experience Premiere Viewing of 3D Clips of 20th Century Fox's Star Wars: Episode IV and Disney's Aliens of the Deep
Texas Instruments (TI) (NYSE: TXN) today announced it will unveil the future of digital cinema and 3D movies at ShoWest, the largest annual convention for the motion picture industry, taking place March 14 - 17 in Las Vegas, NV.  Texas Instruments has planned a landmark demonstration with Star Wars creator George Lucas and Academy Award(r)-winning director James Cameron on Thursday, March 17 to showcase 3D theatrical entertainment with DLP Cinema™ technology.  TI will for the fourth consecutive year serve as the corporate sponsor of ShoWest.

The new 3D experience enabled by DLP Cinema™ projectors will be demonstrated and discussed by Lucas and Cameron, both pioneers in digital movie making.  A Christie CP2000 DLP Cinema™ projector will be utilized to showcase scenes in 3D from Fox's Star Wars: Episode IV, Disney's Aliens of the Deep and many other movies from various genres, including live action and animation.  DLP Cinema™ projectors provide exhibitors with the first ever opportunity to give moviegoers a pure 3D experience with simple adjustments to a standard installed DLP Cinema™ projector.  Moviegoers watching a 3D movie projected with DLP Cinema™ technology can immerse themselves in an unparalleled viewing experience with incredible color reproduction and 3D imaging.

"With digital 3D projection, we will be entering a new age of cinema. Audiences will be seeing something which was never technically possible before the age of digital cinema -- a stunning visual experience which 'turbocharges' the viewing of the biggest, must-see movies," said Academy Award(r)-winner James Cameron, director of Aliens of the Deep.  "The biggest action, visual effects and fantasy movies will soon be shot in 3D.  And all-CG animated films can easily be converted to 3D, without additional cost if it is done as they are made.  Soon audiences will associate 3D with the highest level of visual content in the market, and seek out that premium experience."


DLP Cinema™ technology is deployed in more than 310 theatres worldwide through manufacturers BARCO, Christie Digital and NEC.  TI DLP Cinema™ technology will feature prominently at the following ShoWest activities:
·       $100 Million Reel: Tuesday, March 15, 9:15 a.m.- Tribute show reel containing clips from all of 2004's hundred-million-dollar grossing movies
·       DLP Cinema™ screening of Warner Bros.' Miss Congeniality 2: Tuesday, March 15, 6:00 p.m.
·       DLP Cinema™ presentation of Sony Pictures Entertainment's Product Presentation with Extended Sneak Peek of Stealth: Wednesday, March 16, 8:00 and 8:30 p.m.
·       Twentieth Century Fox and DLP Cinema™ Final Day Luncheon: Thursday, March 17, 11:30 a.m. - 2 p.m.
·       DLP Cinema Presents James Cameron and George Lucas on "3D: New Dimensions in Digital Cinema": Thursday, March 17, 2:00 and 3:00 p.m.  
"ShoWest is a crucial platform for advancing the art of theatrical exhibition and this year's event will move us closer to the highly-anticipated deployment of digital cinema worldwide," said Doug Darrow, Business Manager, TI DLP Cinema™ Products.  "Earlier this month, the UK Film Council announced it would equip 250 screens with DLP Cinema™ projectors and we are excited that U.S. and international exhibitors and distributors continue to share our desire to deliver digital cinema.  ShoWest stimulates evolutionary growth for the motion picture industry and we look forward to our ongoing collaboration with George Lucas, James Cameron and the entire community to provide the best cinematic presentation possible - today and tomorrow."
DLP Cinema™ technology-enabled projectors can also be seen at the Barco, Christie Digital booths and NEC's Palace Room 4 at ShoWest.

About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page
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