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# 1962 Eidophor

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Hollywood, CA—May 18, 2011

Innovative Theatrical Circuit Studio Movie Grill Embraces Cinedigm Digital Cinema’s Technology, Offering Moviegoers a High Quality Screening Experience and Expanded Content Options

Cinedigm Digital Cinema Corp.(NASDAQ: CIDM), the global leader in digital cinema, today announced a long-term VPF deployment agreement with Studio Movie Grill.  The agreement will cover all of Studio Movie Grill’s theatres under the terms of Cinedigm’s long-term agreements with all the major studios and will include 58 Cinedigm-Certified™ screens. 

With Cinedigm’s turnkey suite of digital cinema technologies, Studio Movie Grill will offer consumers all-new digital entertainment options, including high quality live and alternative content programming.  Recent releases by Cinedigm include the first ever live 3D concert, featuring the Foo Fighters, the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 170 theatres across the country.

“We are thrilled to be working with Cinedigm on our digital programming,” said Brian Schultz, President of Studio Movie Grill.  “Cinedigm’s digital cinema program will enable us to further enhance the entertainment experience we provide our customers together with our cutting edge hospitality offerings, bringing premium 3D movies, live sports and concerts to our avid and discerning movie-going audience.”

“Studio Movie Grill already offers one of the most innovative moviegoer experiences, including their exceptional in-theatre dining service,” said Chuck Goldwater, President, Media Services Group.  “We look forward to working with the Studio Movie Grill team to bring even more of our powerful digital cinema tools to their theatres, including software management, precision social marketing and exciting new alternative content programming.”

In the combined Phase One and Phase Two digital cinema deployment program, Cinedigm has:
  • Signed 7,952 screens overall at 776 sites
  • Installed 6,203 digital screens
  • Signed 69 Cinema Buying Group exhibitors, representing close to 1,500 screens
  • Signed exhibitor buyer deals representing more than 3,200 screens
  • Signed Phase 2 Cinedigm financed deals representing close to 1,200 screens 

Such theatres are fully networked, turnkey systems – simple and cost-efficient to operate.
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About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About Studio Movie Grill: Combining first-run movies, 100% Dolby Surround Sound & Dolby Digital 3D as well as an extensive menu for in-theater dining, Studio Movie Grill offers a state-of-the-art viewing experience for all ages.  Studio Movie Grill is the national pioneer and leader in the "movie grill" concept and has enjoyed unprecedented success by redefining the way we watch movies. Founded by Brian Schultz and Martin Massman, Studio Movie Grill has spent more than a decade refining its concept, has six locations in Texas - Arlington, Dallas/Royal Lane, Lewisville and Plano in the Dallas area, and Copperfield and City Center in Houston, one in Atlanta and is expanding to Arizona this year with more locations on the way Studio Movie Grill Directory page
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