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# 1939 Format Debate

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Hollywood, CA—May 19, 2011

Cinedigm Digital Cinema Signs 100th Exhibitor in Phase Two

Rogers Cinema, a member of the Cinema Buying Group, is 100th Exhibitor to sign Cinedigm’s long-term VPF deployment agreement
Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) today announced they have signed 100 exhibitors in their Phase Two digital cinema deployment program.  Rogers Cinema (a member of the Cinema Buying Group of NATO), signed Cinedigm’s VPF deployment agreement for 45 screens in eight locations, marking the 100th exhibitor to sign on to Cinedigm’s Phase Two.  

Rogers Cinema, whose customers are encouraged to “Enjoy the magic of the movies”, is a nearly 40-year old family company that operates theatres in Wisconsin and Michigan. 

Cinedigm's Digital Cinema division is the industry-leading deployment program for Digital Cinema. It facilitates the funding, installation and operations support and ongoing VPF administration for the company's Digital Cinema rollout plans throughout the United States and Canada.  Cinedigm, which has signed  long-term VPF agreements with all the major studios and interim agreements with dozens of independent distributors, is also the digital cinema integrator partner for the CBG, a buying program of the National Association of Theatre Owners (NATO) for independent theatre operators in the United States and Canada.

"NATO and the CBG congratulate our partners at Cinedigm and all the many exhibitors who have made the move to digital cinema,” said John Fithian, President of NATO. “This important technological transition will improve the quality and diversity of entertainment for our industry's patrons.  We encourage all CBG members to work with Cinedigm and get on board the digital train now."

In the combined Phase One and Phase Two digital cinema deployment program, Cinedigm has:
  • Signed 8,012 screens overall at 786 sites
  • Installed 6,214 digital screens
  • Signed 71 Cinema Buying Group exhibitors, representing more than 1,500 screens
  • Signed exhibitor buyer deals representing more than 3,200 screens
  • Signed Phase Two Cinedigm financed deals representing close to 1,200 screens 
”Cinedigm is without question the number one choice for exhibitors to entrust with their digital cinema program,” said Chuck Goldwater, President, Media Services Group.  “We have earned that trust with an unmatched record of reliability and proven performance, delivering on our promises since ‘Day 1’ of digital cinema.  We are so proud of all our exhibitor partners, our vendor and lender partners, and especially appreciative of the tremendous support of our studio partners.  We look forward to continuing to support their digital cinema business plans and ambitions for many years to come.” 

Cinedigm offers a new business model to exhibitors by enabling theaters to present engaging alternative programming including live 2-D and 3-D sporting events and concerts, shorts, cartoons, live Q&A’s, as well as branded entertainment.  Recent releases by Cinedigm include the groundbreaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 165 theatres across the country.  Cinedigm also provides a number of powerful software applications that enable exhibitors to enhance and streamline their daily operations.  Additionally, Cinedigm offers precision marketing tools to dramatically increase exhibitor marketing effectiveness, including social media initiatives, targeted advertising and strategic public relations. 

About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page
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