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# 1941 RCA

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Burbank, CA—May 24, 2011

Doremi Cinema Awarded Santa Rosa Entertainment Group’s Digital Cinema Deployment

“DCI Compliance is a must for us,” stated Neil Pearlmutter, Vice President, Operations & Technology, Santa Rosa Entertainment Group
Doremi Cinema is pleased to announce its agreement with Santa Rosa Entertainment Group’s theaters for the implementation of Doremi’s DCI Compliant Integrated Media Block (IMB) for the completion of their Digital Cinema rollout. The digital conversion and installation phase has commenced, with completion anticipated by the summer of 2011. 
 
The agreement entails the full-fledged installation of the industry’s first DCI Compliant 2K/4K IMB spanning a chain of theaters comprised of 81 screens, providing not only pristine quality and reliability, but a future proof  upgrade path to 4K as well as 48fps & 60fps.   
 
“Doremi was our provider of choice due to several factors, most notably their compliance with DCI (Digital Cinema Initiative) standards, asserted by their recent completion of the CTP (Compliance Test Plan), which is a strong indicator of Doremi commitment to meeting the requirements of the industry” commented Neil Pearlmutter.  “Their dedication to developing technologies beyond playback servers will allow our circuit to benefit from all aspects of digital cinema.  Being a US manufacturer, Doremi also has the added value of local engineering, technical support and inventory.” 
 
Michael Archer, Vice President of Doremi Cinema adds “We are very pleased that Santa Rosa has identified DCI Compliance as being a necessary requirement when choosing digital cinema server technology.  We have gone to great lengths to pass the required test plan and we appreciated Santa Rosa acknowledging the importance or our achievement.” 
 
Doremi Cinema is the world’s leading provider of Digital Cinema playback servers ands has been dedicated to extending their technology and services to theaters of diverse capacities and necessities with solutions that cover all aspects including mastering stations, access products, alternative content, 2K/4K and 48fps/60fps solutions.       

About SR Entertainment Group: SR Entertainment Group is a family-run company that operates, designs, builds and renovates theatres. SR Entertainment Group also "buys and books" film, manages concessions and performs other administrative functions for a growing network of motion picture theatres and independent exhibitors.   SR Entertainment Group operates many state-of-the-art megaplexes in California including: the Roxy Stadium 14, 3rd Street Cinemas 6, and Airport Stadium 12 in Santa Rosa; the Sierra Vista Cinemas 16 in Clovis; the Lodi Stadium 12 in Lodi; the Mary Pickford Stadium 14 in Cathedral City; the Plaza Cinemas 14 in Oxnard; the Roxy Stadium 11 in Camarillo and the brand new all digital, Blue Oaks 16 in Rocklin. These remarkable state of the art complexes feature large snack bars as well as the ultimate in picture & digital sound presentations and some giant auditoriums with wall-to-wall screens. SR Entertainment Group Directory page
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