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# 1938 Baird

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Brazil, SA—May 23, 2011

Christie and CES Host Technical Training Seminar in Brazil as Popularity of Digital Cinema Grows

Certification Program in Santos, Sao Paulo, May 24 – 27 Will Qualify Exhibitors and Technicians to Install Christie Digital Projectors
With Brazil a rapidly emerging market in the global conversion to digital cinema,  Christie®, the world leader in digital cinema projection, and Cinema Equipment and Supplies (CES), a leader in the installation and service of digital projectors in Latin America and the Caribbean, are hosting a 4-day Level 1 training and certification program for exhibitors and technicians seeking to strengthen their expertise in the installation of Christie digital cinema projectors.  

The seminar, led by Christie and CES engineers, sold out almost immediately upon introduction.  It is being held at the Atlántico Hotel in Santos, Sao Paulo, Brazil, from May 24 – 27.
 
Brazil’s first Christie certification program will offer an introduction to digital cinema that includes a review of Christie hardware and software, digital servers and automation, macro title/configuration, and 3D solutions and configuration.  It also includes practical, hands-on training with an industry-leading Christie digital cinema projector, which is recognized as providing the brightest images at the lowest cost of operation.   Christie draws upon more than 80 years in the exhibition industry and global expertise in digital cinema to provide one of the most comprehensive training and certification programs available today.  Upon completion of their Level 1 Training, participants will be recognized as authorized digital cinema technicians specializing in Christie projectors.
 
Reflecting Christie’s strong confidence in Brazil as a vital part of the company’s global vision, one of Christie’s top executives and earliest pioneers in the introduction of digital cinema to the Latin American market, Craig Sholder, vice president of Christie’s Entertainment Solutions, is personally participating in the seminar.  His notable success in providing exhibitors with the highest quality digital cinema equipment has played an important role in accelerating the adoption of the technology.  
 
“It is a great honor to be part of this important program.  As a Christie Preferred Partner, CES – led by its president, Guillermo Younger – has been instrumental in bringing our technology not just to Brazil, but throughout Latin America and the Caribbean,” said Sholder.  “With the market demand for digital cinema projectors continuing to grow across the globe, it’s important for exhibitors to have only the best in expertise, experience and dedication, and these are exactly the qualities that Christie and its partners like CES bring to the digital cinema marketplace.”
 
Added Younger: “There is a great demand for more technical training in digital cinema in Latin America. As the world leader in digital cinema, Christie’s expertise and knowledge is unmatched by any other manufacturer.  We are very pleased to be working with Christie, helping exhibitors and technicians to deliver the most exciting movie-viewing experience to audiences across the country.” 

Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Cinema Equipment and Supplies Contacts:
About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site About Cinema Equipment and Supplies: With more than 600 digital projection systems installed in over 15 countries, Cinema Equipment and Supplies (CES) is the undisputed global leader in digital cinema solutions. Founded in 1982, CES has more than 30 years of providing exceptional service to its clients. Our best-in-class technicians are factory certified and their focus on quality have earned the continued business and support of our clients. CES is multi-lingual in every sense of the word: our technicians are experts in all cinema manufacturers and fluent in English, Spanish, and Portuguese.
As industry pioneers, CES was the first provider to offer remote monitoring services in Latin America with the launch of its product Cinevise in 2009. Cinevise proactively monitors digital systems to prevent problems before they arise. Our Global Network Operations Center (NOC) has system engineers monitoring digital systems 24 hours a day, 7 days a week ensuring all system alerts are attended to before serious issues develop and result in a down theater. With Cinevise, exhibitors can effectively minimize or eliminate downtime by making sure their digital systems are operating at an optimal level at all times.
At Cinema Equipment and Supplies, our philosophy is simple: Our clients are our business partners. With a focus on customer service and innovation, CES provides the latest and greatest in digital cinema solutions with the highest level of professionalism. At CES our experienced staff is ready to assist you with all your cinema needs.
Cinema Equipment and Supplies Directory page Cinema Equipment and Supplies Web Site
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