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# 1941 RCA

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Iola, Kansas and Sterling, Virginia—Jun 22, 2011

Wisconsin-Based Rogers Cinema Selects Sonic Equipment Company for Digital Conversion Featuring GDC Servers

Sonic Equipment Company (“Sonic”) was recently selected by Rogers Cinema for the conversion of its Marshfield Cinema 8 in Marshfield, Wisconsin. Under the agreement, GDC Technology Limited (“GDC”), a world leading digital cinema solution provider, will supply the digital cinema servers to be deployed in the conversion program. As part of Sonic’s aggressive installation agenda, Marshfield Cinema anticipates being fully digitized by the end of June 2011, with the entire chain to be fully converted by the end of 2012.
 
Scott Koran, CEO at Rogers Cinema, has been working closely with Sonic during the conversion process. Sonic has been very active in the state of Wisconsin, having overseen digital conversions in theatres in Shawano, Sturgeon Bay and Whitewater. Additionally, conversions in Woodruff, Rhinelander, Ashland and Antigo are scheduled to begin later this summer.
 
Rogers Cinema is a family-owned chain with 53 screens in Wisconsin and Michigan. Marshfield is the first of its locations to be designated for conversion. A second Rogers Cinema venue in Stevens Point, Wisconsin has been recently added to Sonic’s installation schedule. The conversion calls for the deployment of a combination of Christie Series II projectors, GDC servers and Datasat Digital’s popular AP-20 audio processor. 
 
Cinedigm (NASDAQ: CIDM), the global leader in digital cinema conversion programs, is responsible for structuring and implementing the underlying VPF agreement enabling Rogers Cinema’s conversion to digital cinema, as well as assuming the entire administration responsibility of the VPF program.
 
“Datasat is proud to have been selected as the audio processor of Sonic and Rogers Cinema’s continued Digital Cinema transition,” said Dusty Thomas, Vice President of Sales, Datasat. “Our AP20 Audio Processor is also an alternative content switcher complimented by a full automation suite, which helps cinemas limit their exposure to multiple warranties and different manufacturers within their digital rollout.”
 
“We couldn’t be more pleased with the superior quality of GDC products and Sonic’s stellar services in overseeing the conversion, said Scott Koran. “Needless to say, we’re really looking forward to impressing our customers with cutting edge digital cinema, and providing them with a moviegoing experience that’s second to none.”
 
“We are completely delighted to have been selected by both Sonic and Rogers Cinemas for the Wisconsin conversion program,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology. “Having worked with Sonic previously, we understand their passion for assisting independent exhibitors in converting to digital. We are pleased Rogers Cinema has decided to work with GDC.  It’s a testament to Rogers Cinema’s commitment  to movie lovers, and we relish the opportunity to develop this partnership.”
 
“We are pleased to embark on this new relationship with Scott and the entire Rogers Cinemas family,” said Eric Olson, Director of Operations at Sonic Equipment Company. “Our focus on helping independent exhibitors across the country to find their way through the process to conversion is what has brought our two companies together. I look forward to many years of continued partnership.”
GDC Technology Limited Contacts: GDC Technology Limited
Unit 1-7, 20th Floor, Kodak House II, 
39 Healthy Street East, North Point, Hong Kong 
Tel: + 852 2507 9555    Fax:+852 2579 1131
info@gdc-tech.com
Sonic Equipment Company Contacts:
Megan Hageman
Sonic Equipment Company
800.365.5701
customerservice@sonicequipment.com
www.SonicEquipment.com
About GDC Technology Limited: GDC Technology Limited (“GDC Technology”) is a digital cinema solutions provider.  GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theater management systems and network operations center software for digital cinema.  GDC Technology also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC Technology’s subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwid GDC Technology Limited Directory page GDC Technology Limited Web Site About Sonic Equipment Company: Sonic Equipment Company is a total sales, service, consulting, remodeling and new construction company for motion picture exhibitors as well as a leading source for the installation and service of digital equipment.  From building and equipping an entire theatre to diagnosing equipment problems, to finding and installing the replacement parts needed for customers’ projectors, Sonic Equipment Company has the resources, ability and desire to handle it all.  The firm has installed systems across the country in more than 35 states. Sonic Equipment Company Directory page Sonic Equipment Company Web Site About Rogers Cinema Inc.: In June of 1972 Paul J. Rogers purchased the Adler Theater and 10-13 Drive-in Theater from the J.P. Adler family. The Adler Theater had opened them in 1908. Today Rogers Cinema owns theaters in eight cities and two states. The Wisconsin operations are in Marshfield, Wisconsin Rapids, New London, Waupaca, Beaver Dam, Sparta and Stevens Point. The Michigan operation is in Houghton. Rogers Cinema’s total screen count is 53. Rogers Cinema is still owned by Paul Rogers and John Koran. Rogers Cinema Inc. employs approximately 170 people. Rogers Cinema Inc. Directory page
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