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Toronto, ON—Jun 22, 2011

Cineplex Entertainment Selects Christie and Doremi Cinema as Exclusive Projector and Digital Cinema Playback Server Vendors

Cineplex Entertainment to convert more than 900 screens in next 18 months
Cineplex Entertainment (“Cineplex”) announced today that Christie Digital Systems (“Christie”) has been selected as the exclusive digital cinema projector provider, and Doremi Cinema (“Doremi”) as the exclusive provider of DCI Compliant digital cinema playback server and Integrated Media Block (IMB) for Cineplex theatres across Canada. As Cineplex continues its conversion to digital cinema, it will install more than 900 Christie digital projectors and Doremi playback servers over the next 18 months, in addition to those already installed. 
 
“Cineplex selected Christie and Doremi Cinema because we believe their technology is the best in the business and both companies have continuously provided us with tremendous customer service,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “Christie projectors provide the sharpest onscreen images so our guests can enjoy the latest movie with the clearest picture. We are also proud to support a Canadian manufacturer as the Christie projectors are built in Kitchener, Ontario. Doremi digital cinema playback servers will offer the security and stability we need to ensure we provide an uninterrupted experience.” 
 
“As long-term business partners, we are proud to be a part of Cineplex Entertainment’s growth and impressive reputation,” says Dave Muscat, Senior Director of Canadian Sales, Christie. “Selecting Christie Solaria Series projectors shows their commitment to providing their audiences with the best movie-going experience available. They also benefit from the latest generation of high performance projection systems with the lowest cost of ownership.” 
 
“Cineplex has always been a respected leader in Canadian cinema exhibition,” said Michael Archer, Vice President, Digital Cinema, Doremi Cinema. “We have a great relationship with Cineplex and we look forward to helping them merge their pre-show, alternative content and feature film presentations onto a single platform.” 
 
Cineplex will use a range of Christie CP2210, CP2220, CP2230 and the new CP4230 projectors. The first CP4230 (“4K DLP Cinema® projector”) was installed at Galaxy Cinemas Waterloo in March 2011. More than 450 Christie digital projectors have already been installed across the Cineplex circuit and the balance will be done over the next 18 months. 
 
Cineplex will continue to utilize a combination of DCP-2K4 digital cinema playback servers and IMB/ShowVaults for 2K and 4K presentations. Currently Cineplex has more than 300 Doremi servers in use across its circuit. An additional 900 Doremi servers will be installed over the course of 18 months.
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site About Cineplex Entertainment: Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world.  A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food service, amusement gaming, alternative programming (Cineplex Events), Cineplex Media, Cineplex Digital Media, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices.  Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.
 
Cineplex is headquartered in Toronto, Canada, and operates 163 theatres with 1,666 screens from coast to coast, serving approximately 77 million guests annually through the following theatre brands: Cineplex Cinemas, Cineplex Odeon, Cineplex VIP Cinemas, Galaxy Cinemas, SilverCity Cinemas, and Scotiabank Theatres.  Cineplex also owns and operates the UltraAVX™, Poptopia, and Outtakes brands.  Cineplex trades on the Toronto Stock Exchange under the symbol CGX.
Cineplex Entertainment Directory page
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