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# 1941 RCA

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London—Jun 27, 2011

Arts Alliance Media and Cinema Digitaal Announce Agreement with Local Distributors in Holland for Digital Cinema Rollout

Following the recent announcement of the deal between Arts Alliance Media (AAM) and Cinema Digitaal to convert over 500 Dutch cinema screens to digital, AAM has reached agreement with the 14 members of the NVF, the Dutch Film Distributors’ Association, for its VPF-funded rollout. 

The independent members of the NVF have all signed up to 10 year agreements with AAM to help fund the conversion of cinemas in Holland from celluloid to digital equipment.  The major Hollywood studio members of the NVF will join the scheme through their existing vpf-agreements with AAM. 
 
Michael Lambrechtsen, Managing Director of the NVF said, “The Cinema Digitaal program is the only digital cinema program supported and authorised by all of the members of the NVF.  All of our distributors look forward to working with AAM and pushing forward with the conversion.”  
 
Howard Kiedaisch, CEO of Arts Alliance Media, added, “The Cinema Digitaal initiative is a tremendous achievement and something the Dutch film industry should be very proud of.  Having all the local distributors on board is crucial to the success of the program.” 
 
The Dutch Film Distributors' Association (NVF) takes care of the interests of all of the major and Dutch independent film distributors who are members of the association. The NVF is doing so by conferring with the Dutch Cinema Exhibitors' Association (NVB), government agencies and other institutions in the entertainment industry. 
 
The unique Dutch digital cinema rollout is managed by Cinema Digitaal, a not-for-profit organisation formed by the Dutch Association of Film Distributors (NVF), the Association of Cinema Exhibitors (NVB), and EYE Film Institute Netherlands. Cinema Digitaal ensures support for all exhibitors during the switchover. The scheme is partly funded by the Dutch government, through a grant from PRIMA (Project Implementation ICT Agenda) and the Netherlands Film Fund (Nederlands Fonds voor de Film), and aims at digitising the majority of the country’s cinema screens. All independents and circuits, with the exception of Pathe, Euroscoop and Utopolis, are part of Cinema Digitaal. 
 
All the participating cinemas will have DCI-compliant digital projection equipment supplied and managed by Arts Alliance Media, which will also be upgradeable to 3D and satellite. 
Arts Alliance Media Contacts:
Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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