Start / Menu > Find Press Releases > Full Press Release
Cypress, Calif.—Aug 10, 2011
Christie Launches Virtual Print Fee Program Designed to Easily Assist Exhibitors in North America with Conversion to Digital Cinema
Supported by all Major Hollywood Studios, Plan is a Cost-Effective, Turnkey Solution
Christie® today announced its Virtual Print Fee (VPF) program for North America exhibitors seeking a simplified plan that enables them to make their move to DCI Compliant digital cinema projection systems in the near future.
With support from all the major Hollywood studios including the Walt Disney Company,
Twentieth Century Fox, Universal Pictures, Paramount Pictures, Sony Pictures Entertainment and Warner Bros. Pictures, the new Christie VPF program is for exhibitors wanting the greatest independence in planning a digital cinema conversion with VPF financial support through the Christie plan.
“Based on our experience in helping to convert more than 20,000 theatres worldwide, we specifically designed Christie’s VPF program to be a perfect match for exhibitors who are looking to convert from film to digital in the most cost-effective and seamless manner,” said Craig Sholder, vice president, Entertainment Solutions, Christie. “Simply put, we are providing a path to all exhibitors interested in making the conversion from film to digital.”
“The Christie VPF program is another step toward full conversion of the North American theatrical marketplace to digital cinema,” says Noah Bergman, Vice President of Business Development and Strategic Planning at Universal Pictures. “This agreement, which expands upon our long-standing relationship with Christie, provides exhibitors with great flexibility in adopting digital cinema in their theatres. Universal remains committed to ensuring that every moviegoer is provided with the highest quality cinema entertainment experience.”
“Christie is the frontrunner in digital cinema. Paramount is happy to be a part of their VPF program, which will give exhibitors one more path for conversion of 35mm film auditoriums to d-cinema,” said Mark Christiansen, EVP of Operations for Paramount Pictures Domestic Distribution.
“The rollout of the Christie VPF fills an urgent need on the part of the vast majority of exhibitors across North America for a way to fast track their conversions to digital cinema. As well as providing moviegoers with the technical brilliance that Christie projectors are famous for, the new VPF also brings peace of mind to exhibitors, as it is backed by a wide range of services that will help a smooth transition to digital cinema. Fox is pleased to be a partner in this latest endeavor that will see our quality products reach an even wider audience,” said Julian Levin, Executive VP, Twentieth Century Fox.
With more than 80 years of experience in the cinema industry, having architected and executed the first VPF program in 2005, Christie has earned a reputation for integrity, and delivering products and services that meet the highest standards of quality, performance and reliability. In addition, Christie’s Managed Services business unit in conjunction with its network of certified digital cinema dealers offers comprehensive maintenance and technical expertise.
Christie’s VPF program offers expert support and flexible options for all phases of the digital conversion process including: DCI Compliant digital cinema projection systems and Christie’s Network Operations Center (NOC) services, currently monitoring and supporting more than 47,000 devices in over 1,800 locations with 24/7 technical phone support and on-site parts service across North America.
“The Christie VPF plan is ideal for independent exhibitors, which represent some 10,000 to 15,000 screens in the U.S. and Canada and who are seeking a trusted partner in the industry,” added Sholder. “The Christie VPF program is specially designed to help exhibitors convert in the simplest, most cost-effective and affordable way possible.”
To learn more about Christie's virtual print fee (VPF) program in person, exhibitors can register at www.christiedigital.com/makethemove for Christie's “Make the Move” seminar, which will be held during the ShowSouth conference (August 24), Geneva Convention (September 22) and ShowEast (October 2011) NATO shows. To learn more about the program or to sign up, visit www.christiedigital.com/vpf.
Manager, Media and Public Relations
PH: +1 519-749-3127
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Christie Directory page
Christie Web Site
More Christie Press Releases:
Oct 20, 2016
Palace Cinemas Signs 3-Year Agreement with Christie and Hoyts Cinema Technology Group for Cinema Projectors, Procurement and Support Services
Oct 12, 2016
Christie 4K Projection at 60th BFI London Film Festival’s Unique Temporary Cinema
Oct 11, 2016
Hoyts Installs Australia’s First Christie RGB Laser Projection System at its New Cineplex in Chadstone for the Ultimate Cinematic Experience
Oct 10, 2016
Christie Showcases the Latest Cinema Technologies for Engaging Audiences at the 71st Australian International Movie Convention
Oct 3, 2016
CGR France’s New Premium Concept Cinema to Be Lit By Christie Ultra Bright, High Contrast Laser
Sep 30, 2016
Ang Lee Makes Cinema History with Christie® Mirage 3D Projector
Sep 29, 2016
Christie Experiential Network Announces 38th Theatre Circuit Under Contract
Sep 1, 2016
Christie Fills Screens With the Highest Resolution, Brightness and Most Natural Color, as Official Projection Partner of 2016 Toronto International Film Festival
Aug 31, 2016
Laser Giant Dome Cinema Coming to Cleveland
Aug 30, 2016
Christie Celebrates 10th Year as Technical Partner to IBC
Aug 25, 2016
Christie Demonstrates Capabilities and Experiences That Excite Audiences in Cinema Environments at BIRTV 2016
Aug 25, 2016
Christie’s Laser Phosphor-Illuminated Cinema Projector Provides High Value and Lower Operational Costs for Chinese Exhibitors
Aug 18, 2016
Christie Names Beiersdorf and Muscat as New Vice Presidents to Maximize Market Penetration
Aug 15, 2016
Mocha Chai Laboratories Chooses Christie Vive Audio for its State-Of-The Art Dubbing Theater
Aug 10, 2016
Christie Projectors to Help Transform Toronto’s Sugar Beach into an Open-Air Movie Theater
Aug 4, 2016
Christie Executes its Mission Flawlessly at World Premiere of “Suicide Squad” at New York City’s Beacon Theatre
Jul 17, 2016
Suning Cinema Selects Christie RGB Laser Projection System for its Large Screen Theaters in Shanghai and Zhenjiang
Jun 27, 2016
Entertainment Supply and Technologies (ES&T) Delivers Drive in Success at Coyote Theaters, Leveraging Christie Projection Technology
Jun 24, 2016
Allure and its Christie Experiential Network Continue Expansion as Company Inks Deal with Southern Theatres in U.S.
Jun 21, 2016
Odeon Multicines Creates Spain’s Most Advanced Multiplex with Christie RGB Laser Projection, Dolby Atmos and Christie Vive Audio
©Copyright 2003 - 2016
. All rights reserved.