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# 1930 de Forest

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Ottawa, ON—Sep 1, 2011

International Datacasting Unveils Innovation in High Frame Rate 3D Digital Cinema Technology

International Datacasting Corporation (TSX: IDC), the leader in digital content distribution solutions for the world’s premiere broadcasters, unveils next-generation high frame rate 2D and 3D technologies for digital cinema distribution.

The Superflex Pro Cinema Event Player (PCEP) is the latest offering in IDC’s comprehensive end-to-end Pro Cinema solution. Capable of delivering high quality 2D or 3D images to digital cinema projectors, the Pro Cinema Event Player decodes high resolution, high frame rate video for unparalleled image quality.

This new technology delivers significant image quality improvements for live alternative content, enhancing the audience experience, and increasing consumer demand for watching sports, musical and theatrical events within cinemas. The Pro Cinema Event Player also reduces the cost for theatre owners wanting to distribute 2D and 3D live content to numerous screens within a multiplex. The state-of-the-art Pro Cinema Event Player will be unveiled at IBC 2011, IDC Booth 1C.29, September 9–13, 2011.

“IDC is ahead of the curve in innovation with this new technology supporting 60fps for 2D and 3D content distribution. The Pro Cinema Event Player is our response to the evolving needs of the digital cinema industry,” stated Frederick Godard, President and CEO, IDC. “This technology enables theatre owners to maximize revenue streams, while minimizing content distribution costs. Cinemas can now enhance their alternative content choice, and image quality, thereby expanding their audience reach.”

The Pro Cinema Event Player includes integrated SENSIO® Hi-Fi 3D technology. “SENSIO is proud to be associated with this latest innovation from International Datacasting,” stated Nicholas Routhier, President and CEO. “We have been collaborating in the development of solutions for live 3D events in cinemas since 2007.”

IDC is also introducing its digital cinema asset management platforms at IBC 2011. IDC’s Distribution Manager has been developed to enable ingest, scheduling, and distribution of Digital Cinema Packages (DCPs) via satellite. The NOC Manager provides content management of DCPs on remote theatre Superflex receivers, including alarm notifications and reporting.

International Datacasting is working with premiere customers including Deluxe/Echostar, Arqiva and Eutelsat in digital cinema content distribution worldwide, with over 3,000 units shipped to date. Learn more about IDC’s advanced digital cinema solutions including the Pro Cinema Event Player, at IBC 2011, Booth 1C.29, Amsterdam, September 9 -13, 2011.
About International Datacasting Corporation: International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite newsgathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries, a service office in Taiwan, and an international network of value-added partners and resellers. International Datacasting Corporation Directory page
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