Former President and CEO of United Cinemas International Joseph Peixoto joins REAL D

REAL D Readies for Global Expansion with Addition to Executive Team

REAL D, a leader in the delivery of premium digital 3D entertainment, announced today that former United Cinemas International (UCI) President and Chief Executive Officer Joseph Peixoto has joined the company as President of Worldwide Cinema, REAL D, where he will manage relationships with exhibitors, studios and content creators. Peixoto will also be responsible for expanding REAL D’s cinematic footprint globally as the company works towards its goal of converting more than 1,000 theaters to REAL D theaters by 2006.

As a recognized leader in the entertainment community, Peixoto was name “International Exhibitor of the Year” by Cinema Expo International in 1999. While at UCI – previously owned by Paramount Studios and Universal Studios – Peixoto led the expansion of the company to 12 territories operating more than 1,100 screens, including most countries in Western Europe, Brazil and Japan. Prior to UCI, Peixoto served as President of Famous Players, a Canadian theater chain.

“Joseph is heralded for his forward‑thinking strategies that have shaped the cinematic landscape,” said Michael V. Lewis, Chairman, REAL D. “As theater owners, content creators and studios convert from analog to digital cinema, Joseph’s appreciation of how technology can advance the exhibition industry makes him an excellent addition to REAL D.”

“I’m eager to help shepherd the next cinematic evolution as part of the REAL D team,” said Peixoto. “REAL D will help exhibitors meet tomorrow’s challenges by further differentiating the out‑of‑home movie-going experience.”

REAL D provides exhibitors with a variety of solutions for the delivery of premium digital 3D content, including movies; presentation of alternative programming, such as live concerts and sporting events; and, high-impact advertising. Because REAL D’s proprietary stereoscopic hardware and software integrates seamlessly with Digital Cinema Initiative (DCI) complaint projectors, exhibitors avoid the cumbersome and costly technology associated with traditional, analog delivery of 3D content. As part of REAL D’s licensing partnership with exhibitors, REAL D provides and maintains all equipment necessary for the flawless delivery of 3D content.

Most exhibitors prefer REAL D’s elegant and easy-to-use solution that allows the highest quality stereoscopic content to be played using a single digital projector and passive polarized glasses that are lightweight and styled like sunglasses. As the inventor and world’s leading manufacturer of shutterglasses, REAL D also provides exhibitors with 3D technology that uses active polarized lenses.

About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page

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