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# Baird 1930

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ShowEast/Miami, Fla.—Oct 20, 2011

Christie Introduces Solaria 2.2 Software Upgrade, Featuring Christie Previsto™ High Frame Rate Technology, for Stunning 2D and 3D Cinema Presentation

Software Upgrade Enables Single Projector High Frame Rate 3D Presentation, Future-Proofs Exhibitors’ Long-Term Investment in Christie Digital Cinema Projectors
To support exhibitors wanting to future-proof their investments in anticipation of showing high frame rate (HFR) movies – which are currently being developed by Hollywood’s most powerful directors – Christie has announced a powerful software upgrade for its Christie Solaria™ Series of digital cinema projectors.
 
Christie’s Solaria V.2.2 software application will be available soon and includes Christie Previsto™ High Frame Rate (HFR) technology, among other firmware upgrades, which will allow Christie Solaria Series 2 projectors to accept video content at frame rates as high as 48 and 60 frames per second (FPS).  The current industry standard is 24 FPS. HFR technology renders fast-moving objects in exceptional detail, boosting the clarity and smoothness of the image.
 
Hollywood heavyweights supporting higher frame rates include James Cameron and Peter Jackson.  Both have indicated that their new movies, including Cameron’s Avatar 2 & 3, and Jackson’s two-film adaption of J.R.R. Tolkien’s The Hobbit, will be produced in HFR format, and exhibitors will require HFR-capable projectors to screen in theaters.  Cameron, a vocal proponent of HFR production, has been touring major industry trade shows around the world, using Christie projectors to illustrate the benefits of higher frame rates, which he says, “will dramatically improve the viewing experience.”
 
“The transition to a higher frame rate standard is going to happen sooner rather than later, and Christie‘s Previsto HFR technology will protect exhibitors’ long-term investment in their digital cinema projectors,” said Don Shaw, director, Product Management, Christie Entertainment Solutions. “HFR will also provide exhibitors with new business opportunities that include projection of alternative content such as live sporting events, as well as artistic and cultural presentations, such as concerts and operas.”
 
In support of the transition, Christie also recently announced a historic, five-year agreement with James Cameron’s Lightstorm Entertainment, Inc., to drive research, testing, and development of HFR technology.  The two companies will do this by sharing expertise, equipment and intellectual capitals.  Christie will also outfit Cameron’s new production facilities that include screening rooms for the next two installments of Avatar.  In welcoming the agreement, Cameron praised Christie engineers who, “share the same passion for perfection, for continuously raising the standard of excellence that I do.” 
 
“Christie recognizes the enormous trust exhibitors and partners place in us to provide them with the latest technology, and they also trust Christie to help future-proof their investment,” said Shaw.  “The Christie Solaria 2.2 software upgrade reflects our commitment to the exhibition community, to provide our customers and partners with quality products and services that will serve them for the long-term.”
 
For more information on higher frame rates, visit www.higherframerates.com .
 
Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker's vision in stunning 3D HFR quality
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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