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# 1938 Baird

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Netherlands—Nov 4, 2011

MACCS International and XDC Make Breakthrough In Cinema Industry by Launching "DCinema Hub"

A Global Movie Distribution Platform
MACCS International, producer of blue chip accounting software for the international movie distribution market, and XDC, the pan-European leader in digital cinema services, create "DCinema Hub", a joint-venture company providing a global order and delivery platform for digital movies that will span the entire cinema industry from distributor to exhibitor including labs and delivery companies.

The new company DCinema Hub will provide a universal one-stop platform to enable the ordering, delivery and fulfillment of digital cinema. The platform will consist of four key elements: Content store in order to facilitate the direct order of movies, dispatch instructions about digital copy creation and delivery, key creation, Trusted Device List and relation management.

Bert Huls, CEO of MACCS International said: "DCinema Hub is a revolutionary service that we are very excited to launch together with a partner like XDC which has always been a pioneer in advanced digital cinema technology and services. DCinema Hub will create and maintain a central storage where, over time, a library of all available digital copies will be built up. Exhibitors will order any movie available in the library after which DCinema Hub will initiate the delivery process of the digital copy through the appropriate channel. Instructions for hard drive preparation will be sent to third-party labs while DCinema Hub will automatically process the electronic delivery via satellite (all major networks will be supported) or broadband internet. DCinema Hub will also generate and distribute keys to unlock the digital copies. We have already received a very positive feedback from distributors since DCinema Hub will tremendously ease their operations by acting as a single point of contact and an automatic delivery platform."

"We are very proud to have found MACCS as a partner in this ground breaking service", added Serge Plasch, CEO of XDC. "Today, the majority of the technical issues in the cinemas are related to wrong keys generated from non accurate screen info. Therefore, DCinema Hub has developed a unique push 'n pull technology that will automatically create and maintain a global Trusted Device List ("TDL") of all cinema's that want to participate. This global TDL has always been the ultimate dream of the digital cinema industry and DCinema Hub is the answer. Because of the importance for the development of Digital Cinema, DCinema Hub will be open to any stakeholder in the industry including trusted third parties."

The platform is aimed to be fully agnostic with respect to the booking system, i.e. working with MACCS software but also with any booking software used by the distributor. Booking instructions will be entered into DCinema Hub via an automatic, semi-automatic or manual interface allowing everyone, distributors and third-party labs, to use it.

For more info about DCinema Hub, go to www.dcinemahub.com, visit booth 5 in Atrium 5 (Loews Hotel) during AFM or contact:
About dcinex™:
dcinex is the leading Pan-European provider of fully integrated and best in class solutions for movie operations. The company operates three business lines: Exhibitor Services, Content Services and Consulting.  dcinex Exhibitor Services provides end-to-end solutions, from equipment financing, sales, installation and maintenance to training and support services for movie theaters.  dcinex Content Services offers a complete range of post-production, mastering and transcoding services, as well as Pan-European physical and electronic delivery and digital rights management.  dcinex Consulting advises cinema operators, local authorities, real estate firms and corporate investors providing a.o. cinema design and lay-out, project management, feasibility studies as well as market research, expert witness and due diligence.
dcinex™ Directory page About MACCS International bv: MACCS International is the largest independent software developer of legacy systems for the international film industry: close to a 100 clients in more than 36 territories trust MACCS to manage their core financial, logistic, administrative and decision making processes. MACCS International bv Directory page
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