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# 1939 Eidophor

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OMAHA, Nebraska—May 25, 2005

BALLANTYNE OF OMAHA ADVANCES DIGITAL CINEMA STRATEGY THROUGH DISTRIBUTION AGREEMENT WITH NEC

- Alliance Pairs NEC’s Full Line of Digital Cinema and In-Theatre Advertising Projectors, Servers and Software with Ballantyne’s Expansive Customer Base and Distribution Network -
Ballantyne of Omaha, Inc. (Amex: BTN), a manufacturer of motion picture projection and specialty lighting equipment, today announced it has entered into a definitive agreement with NEC Solutions (America), Inc., a premier provider of integrated solutions for the Connected Enterprise in North America, to distribute NEC’s full line of digital cinema and in-theater advertising products, including DLP Cinema™ digital projectors, LCD and plasma displays, servers and software.

Pursuant to the three-year agreement, Ballantyne will distribute all components of NEC’s STARUS™ Digital Cinema System. This includes the full line of STARBeam™ iS8, iS15 and iS25 digital cinema projectors using DLP Cinema™ technology from Texas Instruments®, STAR*Cor™ muliplex servers, and STAR*Show™ screen servers.

Ballantyne will also offer NEC’s digital pre-show projection systems complete with servers and software, and digital lobby displays as part of NEC’s ADVASuite™ In-Theatre Advertising System. Ballantyne will market the NEC systems directly to motion picture exhibitors through its internal sales force and via its network of over 100 domestic and international dealers, as well as through its web site, www.strong-cinema.com. The agreement includes distribution rights for all of the Western Hemisphere, including the United States, Canada, Central and South America, and the Caribbean.

John P. Wilmers, President and Chief Executive Officer of Ballantyne, commented, “This agreement aligns Ballantyne with one of the world’s premier innovators of display and server technologies, paving the way for our participation in the motion picture exhibition industry’s eventual transition from analog to digital technology. As one of the three licensees of the Texas Instruments’ DLP digital cinema technology, NEC has quickly established itself as the vendor of choice for complete digital advertising and digital cinema solutions. We think pairing NEC’s innovative products with Ballantyne’s industry relationships, distribution network and sales expertise is a winning combination.”

“NEC is committed to simplifying adoption of digital cinema and in-theatre advertising by offering all system elements through a single source,” commented Kurt Schwenk, general manager, Digital Cinema Division of NEC Solutions America. “Distributing our products through an industry leader like Ballantyne will enhance our market penetration in the Americas and our ability to directly touch decision makers in the theater equipment purchasing community.”

NEC’s STAR*Beam line of DLP Cinema projectors are the world’s smallest integrated digital cinema projectors to employ Texas Instruments’ 2K DMD™ technology and exceed DLP Cinema guidelines for contrast ratio, colorimetry and uniformity. All of NEC’s STAR*Beam digital cinema projectors offer pristine images with their 2048 x 1080 pixel native resolution and achieve up to 14 foot lamberts of brightness. NEC’s in-theatre and in-lobby advertising solutions include ADVABeam™ auditorium projectors, as well as a comprehensive package of flat-panel devices from NEC’s PlasmaSync® Series, Large-Screen LCD Series and related server and software packages.

Ballantyne has been providing the motion picture exhibition industry quality projection equipment and services since 1932, offering broad range of standard, custom-made and ancillary equipment that can completely outfit and automate a motion picture projection booth. The Company’s major customers include AMC Entertainment, Inc., Regal Cinemas, Inc. and Loews Cineplex.

“We couldn’t have asked for a more committed partner than NEC Solutions America to support our digital cinema aspirations,” added Mr. Wilmers. “While the market for digital projection equipment thus far remains limited, we intend to proactively market all of the NEC products with our customer base in advance of the full-scale replacement cycle – especially the advertising and pre-show programming equipment, which theater owners are deploying today.”
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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