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Manila, Philippines,—Dec 5, 2011

Dcinema Alliance Corp. in Phillipines Enters into Digital Cinema Deployment Agreements with Major Studios

DCinema Alliance Corp. (“DCA”) has signed digital cinema deployment agreements with Paramount Pictures Corporation (“Paramount”), Twentieth Century Fox International Corporation (“Fox”), Warner Bros. Entertainment Inc. (“Warners”), and The Walt Disney Studios (“Disney”) to facilitate the rollout of digital systems to cinemas throughout the Philippines.  

Under the terms of the agreements, Paramount, Fox, Warner, and Disney have independently agreed to supply feature films to exhibitors in digital form, as well as contribute financially to DCA’s rollout of DCI-compliant digital cinema projection systems.  DCA is a wholly owned subsidiary of Array’s Technologies Inc., the leading supplier of cinema projection equipment and services in the Philippines.
 
Similar agreements with other studios are in advanced negotiation.  MKPE Consulting LLC, a leading consultancy in entertainment technology based in Los Angeles, is leading the negotiations for DCA. 
 
As a pioneer in this endeavor, DCA has a deep understanding of the fact that the huge cost of digital equipment has been the stumbling block that hinders exhibitors from converting.  With studio VPFs now backing the financing of equipment, Philippine exhibitors can look forward to making 100% digital conversion of their cinemas a reality. 
 
Rey del Poso, CEO of Array’s Technologies, said: “We are pleased to receive the support of the major motion picture studios in our rollout.  With these agreements, we can now offer VPF-financed digital cinema projectors to all exhibitors throughout the Philippines.  There are about 60,000 digital projection systems installed in the world today, making this is an incredible opportunity for Philippine exhibitors to keep pace with the changes in the motion picture industry. We believe this new technology will ultimately open the floodgates for more opportunities and benefits for exhibitors, distributors, and the industry as a whole, to reap and enjoy.”
 
Neal Rothman, Vice President, Digital Exhibition & Non-Theatrical Licensing of Fox, added “DCA’s commitment to the digital transition and roll out of DCI compliant digital projection systems in the Philippines and potentially across other Asian markets is very significant.  We are delighted to have closed this deal and look forward to working with our friends and colleagues at DCA to bring this plan to fruition.”
 
DCA will install DCI-compliant Series 2 projectors and servers throughout its rollout.  State-of-the-art theatre management systems will also be deployed.  To add further value to its VPF program, DCA will build a maintenance support facility and associated infrastructure, including a Network Operating Center (NOC) designed to meet the demanding environment of digital cinema.
About Walt Disney Studios: For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (NYSE: DIS) was built. Today, the Studio brings quality movies, music, and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Disney|Lucasfilm; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice, and Disney Live!. Walt Disney Studios Directory page About Twentieth Century Fox International : Twentieth Century Fox International is a unit of Fox Filmed Entertainment, a segment of the Fox Entertainment Group. One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000, Fox Searchlight Pictures and Twentieth Century Fox Animation. Twentieth Century Fox International Directory page About MKPE Consulting LLC: MKPE is a leading consultancy for business development in digital cinema.  For over 20 years, the company has been assisting clients build successful ventures and product strategies in the entertainment space.  MKPE clients span a wide range of industries, including telecommunications, film distribution, manufacturing, and government-sponsored agencies. MKPE Consulting LLC Directory page About DCA: DCA is a subsidiary of Array’s Technology, Inc.  Established in August 2010, DCA was formed to spearhead the digital rollout plan in the Philippines.   Committed to its core vision of advancing the conversion of the cinema circuits to digital, DCA aims to expedite the digital cinema deployment throughout the country by offering a rather simple, yet comprehensive VPF program, making digital conversion easier for exhibitors. DCA Directory page
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