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Chicago—Dec 9, 2011

NEC Display Solutions Prepares Digital Cinema Projectors for Higher Frame Rate Movies

CTP Requirements Met in Newest Addition to Digital Cinema Projector Series
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that it is preparing for the introduction of higher frame rates (HFR) in the digital cinema industry by upgrading its Series 2 digital cinema projector line to support this new format.

NEC has performed major development to the software within its Series 2 line, including the NC1200C, NC2000C and NC3200S, with the launch of version 3.3 of its Release Package. This enables the projectors to support the HFR format with IMB input, allowing 60 frames per second in 2D and 3D, with 48 frames per second in Double Flash 3D. This leads to faster movement, sharper images and a much smoother picture. Support of HFR technology will be available for the NC3240S 4K projector in the spring of 2012.

Hollywood filmmakers, such as directors James Cameron and Peter Jackson, are already backing the HFR format, which is likely to be available in late 2012. New films such as The Hobbit and Avatar sequel are expected to be produced in HFR, improving the cinematic experience for theatre-goers.

“Higher frame rate movies will enhance the theatre experience and increase viewing aesthetics for avid enthusiasts,” said Jim Reisteter, General Manager for Digital Cinema Projectors at NEC Display Solutions.  “NEC’s ability to provide our customers with this important upgrade is a testament to our commitment to the digital cinema industry.”

For more information about NEC's digital cinema projectors and financing options with NEC Financial Services, please visit http://www.necdisplay.com/GoDigital or contact NECDigitalCinemaLease@neclease.com. 

About VUKUNET
VUKUNET, powered by NEC Display Solutions of America, is the universal advertising platform that connects digital out-of-home networks with ad revenue. VUKUNET is a web-based tool that provides a centralized, automated place for network owners to connect their screens to advertisers looking to place their digital ads. Advertisers and ad agencies can use the companion ADVUKU ad-serving platform to search for the best networks in any location. For additional information about VUKUNET, please visit www.vukunet.com, or call 877-805-VUKU. For VUKUNET logos and digital images, please visit http://www.vukunet.com/PressResources.aspx. For additional information on ADVUKU, visit www.advuku.com.

About NEC Financial Services, LLC
NEC Financial Services, LLC, delivers tailored leasing structures of extraordinary flexibility to customers nationwide and has expanded to include a complete range of technologies and services. NEC Financial Services offers financing services to Solution Providers, System Integrators, Resellers and Dealers, and their customers by supporting the sale of products and solutions to businesses in the United States. For more information, visit www.neclease.com.
NEC Digital Cinema Contacts: North America and South America
NEC Display Solutions of America 
www.necdisplay.com 
Phone: 630-467-3000 

Sales: Jim Reisteter 
General Manager, Digital Cinema Division 
Phone: 818-557-2500 
jreisteter@necdisplay.com 

Marketing: Emily Narkviroj 
Channel Marketing Manager 
Phone: 630-467-3288 
enarkviroj@necdisplay.com 


Europe, Middle East, Africa
NEC Display Solutions Europe Gmbh 
http://www.nec-display-solutions.com/p/hq/en/home.xhtml 
Phone: 49(0)89-99 6990 

Public Relations: Ann Kjellser 
PR Manager EMEA 
Phone: 46 72 162 8719 

Sales: Mark Kendall 
Senior Manager, Digital Cinema 
Phone: 44 118 969-1352 

Marketing: Gerd Kaiser 
Product line manager, Large Venue Projectors 
Phone: 49(0)89 99 699-623 

Japan
NEC Display Solutions, Ltd. 
http://www.nec-display.com/jp/projector.html 
Phone : 0120-610-161 (Customer Support Center) 
      *9:00-18:00 except Saturday/Sunday/National holidays 

China
NEC Solutions (China) Co., Ltd. 
http://cn.nec.com/ 
Phone  +86-10-5934-2885 

Australia, New Zealand
NEC Australia Pty Ltd 
Phone: +61 3 9262 1111 
http://au.nec.com/ 

Thailand, Malaysia, Philippines, Vietnam, Myanmar, Kambodia, Brunei
Goldenduck Group 
Phone:  +66 2887 8807 
http://www.goldenduckgroup.com/ 

Hong Kong, Macau, Taiwan
Strong Westrex, Inc. 
Phone: +852 2827 8289 
http://www.strong-world.com/ 

India, Sri Lanka, Pakistan, Bangladesh, Nepal
Real Image Media Technologies Pvt. Ltd. 
Phone: +91 44 42041505 
http://www.realimage.com/ 

South Korea
Hyosung ITX Co., Ltd. 
Phone: +82 2 2102 8591 
http://www.hyosungitx.com/ 

*Web Site of NEC DLP Cinema Projectors 
http://www.nec-display.com/ap/en_projector/dlpcinema/index.html 
 
About NEC Digital Cinema: Combining advanced DLP Cinema® projectors with reliable multiplex and screen servers, NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-82” LCD displays and multimedia projectors, for lobbies, concessions and concourses. NEC Digital Cinema Directory page NEC Digital Cinema Web Site
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