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# 1958 Gertag Ediaphor

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Rancho Cordova, Calif., USA—Jan 4, 2012

Barco and D3D Cinema Partner to Showcase Industry-First, Premium Screen Technologies at Moody Gardens Digital Cinema Symposium

Barco, world record holder for the brightest digital cinema projector, is teaming with museum cinema integration pioneer D3D Cinema to showcase an unprecedented array of “industry-first” digital cinema technologies. Demonstrations of Barco's large-format, premium screen solution – including Enhanced 4K DLP Cinema® 3D, a comparison of high frame rate movie presentations, Auro-3D multi-channel three dimensional audio system, and other innovations – will be presented to industry experts at the 2nd Annual Moody Gardens Digital Cinema Symposium from January 9-10, 2012 in Galveston, Texas.

Featuring keynote speaker Douglas Trumbull, legendary filmmaker, visual effects and high frame rate pioneer, to discuss “The Cinema of the Future,” the Symposium marks the first occasion in which all of these next-generation technologies will be on display, highlighted by an exclusive presentation of Barco's 4K laser projection technology showcase on a 70-foot movie screen. The full complement of immersive digital cinema innovations driving the future of cinema will include: 
  • The first demonstration of Barco's revolutionary laser projector technology showcase on a giant screen 
  • The first demonstration of true DLP Cinema® Enhanced 4K resolution 3D on a giant screen
  • The first 3D comparison of “ultra-reality” high frame rate content on a giant screen 
  • The first 4K digital versus 15/70 film shoot out at full 4:3 giant screen aspect ratio 
  • The first Barco giant screen experience in the U.S. integrating 3D sound into a large format film venue 
The advent of these innovative technologies will usher in an exciting new phase in digital cinema. D3D Cinema, in partnership with Barco, is paving the way, pioneering premium digital 3D theater solutions for the global special venue and giant screen sectors, including museums, science centers, and major attractions. D3D provides a unique and “one-stop shop” for large format and experiential cinemas, offering turnkey services from consultation and theater design to system integration and signature content development. 

“We are thrilled to be teaming with Barco and Moody Gardens to premiere these truly groundbreaking motion picture technologies,” said Don Kempf, President of D3D. “Since the early days of the giant screen industry, science centers and other museums have pioneered the world's most advanced and immersive cinema systems. These new digital technologies represent the next phase in this unfolding history.” 

As a more affordable and flexible alternative to traditional giant screen offerings, Barco's premium screen solution features the world's brightest projector, providing superior color depth and crisp detail, while offering an exclusive advantage: Auro-3D, an immersive 3D audio system. When enhanced with Barco's high frame rate technology, its projectors will enable exhibitors to present the most true-to-life movie presentation featuring smooth, realistic image quality. Other technology innovations that will be on display are also designed to enrich the immersive qualities of the movie-going experience. 

“At last year's inaugural Moody Gardens Digital Cinema Symposium, we demonstrated the first split-screen shootout between digital projection and 15/70 film presentation, astonishing an audience who overwhelmingly favored Barco's digital projection for its pristine image quality,” commented Todd Hoddick, VP Entertainment for Barco North America. “Now, we are elevating the movie-going experience to electrifying levels with next-generation technologies we're proud to offer the giant screen exhibition community as they pursue higher quality standards and independence.” 

“This event allows us to showcase the latest innovations in audio and video technology,” said John Zendt, Moody Gardens President and CEO. “We are in a new age and the audience expectation has never been higher. We are proud to bring the industry leaders from around the world together with the common interest of providing the ultimate cinema experience.” 

As one of Texas' most popular tourism destinations, Moody Gardens provides the ideal venue for exhibiting Barco's latest technology innovations. Its 70-foot MG3D movie theater offers a high-profile stage for presenting today's awe-inspiring 3D movies, and it is flanked by a wide array of family attractions, a premier resort and spa, an 18-hole golf course, and a man-made white sand beach nestled along Galveston Bay. 

The 2nd Annual Moody Gardens Digital Cinema Symposium will be held from January 9-10, 2012 at Moody Gardens in Galveston, Texas. For more information and/or to register, visithttp://digitalcinemasymposium.wordpress.com/ 
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About D3D Cinema:
D3D Cinema offers complete digital 3D cinema solutions and services to museum and attraction industry clients worldwide, providing a unique partnership approach to cinema design and 3D content production built around four core capabilities - theater design and installation; touring exhibition theaters; an award-winning library of 3D content; and custom signature film production. Comprised of institutional theater specialists, D3D excels in bringing first-to-market immersive cinema technologies to its clients, offering technology-agnostic consultation, strategic planning, installation, content production & distribution, operational support, and ongoing service. D3D is headquartered in Evanston, IL with offices in Philadelphia, Ottawa, Canada and Valencia, Spain. www.d3dcinema.com.
D3D Cinema Directory page
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