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# 1949 RCA.

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Cannes, France—Jun 19, 2005

Screenvision Portugal contracts Unique Digital for 35mm cinema ad operation

Screenvision Portugal and Unique Digital Ltd. (UD) have signed an agreement to use Unique's back office solution for the distribution of all of its cinema adverts. The deal is the first time that Unique's Accord will be used for a traditional 35mm film print cinema advertising logistics. While Screenvision Portugal do not have any immediate plans to digitise their network of cinema partners, the systems provides full capability to switch over to complete end-to-end digital distribution and exhibition, once cinemas go digital.

Unique Digital's Director of Technology Dave Spilde commented, “We are delighted that Screenvision Portugal has chosen Unique's solution for their existing film and slide operation. This demonstrates the tremendous flexibility offered by the IQ-Accord, which Unique has been developing and refining for over six years.” The system will be used for all of Screenvision Portugal's operation as of the second half of 2005. The specially customized IQ-Accord system offers advanced customer relation management (CRM), booking, auditing, rates calculation and other tools for improving the efficiency of cinema advertising distribution, exhibition and auditing in Portuguese, with additional English, Norwegian and Spanish language support.

The deal is the second deployment of Unique's digital screen advertising solutions with Screenvision Europe, following the roll-out of UD's high-definition cine advertising solutions used with Belgian exhibitor Kinepolis' digital cinema (2K Barco) projectors earlier this year. “It's been a very good experience working with Unique in both Belgium and now also Portugal,”said Screenvision Europe's acting MD Isabelle Garraud. “Screenvision is always striving to offer the best possible product when it comes to cinema advertising, and we feel Unique helps us do that, whether for digital cinema or for analogue film distribution.” Screenvision Europe currently operates in nine European territories and is the world's largest international cinema advertising company.

Unique Digital and Screenvision Europe will both be present in Cannes at the SAWA (Screen Advertising World Association) conference 17-19 June. This will see the presentation of the first ever set of Standards and Recommendations for digital screen advertising, which Screenvision and Unique have both participated in the drafting of through their membership of the SAWA Digital Sub-Committee.
Unique Digital Contacts:
Unique Digital Ltd
ph: +44 7961 187331

Logo: Unique Digital Ltd. About Unique Digital Ltd.:
Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge™ TMS), content delivery system (Movie Transit™), advertising back office system (Advertising Accord™), KDM delivery solution (Basekey™), Trailer Management (Smart Trailering™) and VPF management software (Cinema Accord™).

Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site About Screenvision: Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94 percent of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. Screenvision Directory page
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