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Rancho Cordova, Calif., USA—Apr 11, 2012

REI Cinemas Selects Barco for 100 Percent Digital Cinema Conversion

Barco, the global digital cinema technology leader, has been selected as the exclusive digital cinema provider to convert 26 screens owned by REI Cinemas in South Carolina. Working closely with digital cinema integrator CineVision Corporation, Barco deployed its DP2K-20C DLP Cinema® projectors in the exhibitor's theaters in three sites.

“We've benefitted in so many ways from converting to digital with Barco, beginning with a very fast and efficient deployment, and concluding with fabulous projectors that offer outstanding brightness, image quality and ease of use,” commented Richard Robb, President of REI Cinemas. “Our patrons and staff alike have commented that it's the best 3D they've every seen. Thanks to Barco, we've been able to elevate the cinema experience to the highest standards of any cinema around.” 

“Image quality was critical to REI, especially good color rendition. The Barco projectors offer the most film-like movie presentation of any digital projector out there, which is why we recommend them exclusively to our customers,” commented Steve Newton, Owner and President of Cinevision Corporation. “We've enjoyed a long relationship with Barco through our sister company, Magna-Tech Electronic Company, and we're proud of the quality that we mutually bring to exhibitors like REI Cinemas.” 

REI Cinemas' new 100 percent digital cinema footprint includes both 2D and 3D projectors, which can easily and cost-effectively be upgraded to Barco's Enhanced 4K model. This flexibility and expandability was a key factor in the decision to select Barco. 

REI is converting to digital with the help of Cinedigm's long-term VPF agreement via an exhibitor-buyer deal structure, which enables the exhibitor to recoup most of its costs – including financing fees – associated with the deployment. Cinedigm's VPF program also features the largest number of movie distributors of any program, enabling exhibitors to maximize their VPF revenues. 

“We're proud to be working with REI Cinemas as they revolutionize their theaters,” commented Scott Freidberg, VP Sales Digital Cinema for Barco North America. “The digital model now reaches into every demographic and REI has certainly transformed the cinema experience in the Northwestern part of South Carolina. With Barco, REI can now reap the benefits of superior image quality, world-record brightness, and the lowest total cost of ownership in the industry.” 

Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page About REI Cinemas: REI Cinemas is a locally owned and operated theatre chain with headquarters in Seneca, South Carolina. The company was incorporated in 1981 and built its first location in Franklin, North Carolina. Along with operating its cinemas, REI has performed consulting work for companies and individuals interested in entering the movie exhibition industry. REI Cinemas currently operates three locations in Easley, Greenwood, and Seneca, South Carolina, with a total of 26 screens. REI Cinemas Directory page About Cinevision Corporation: Cinevision Corporation originated in Atlanta, Georgia in 1972. The company specializes in sales, service and rentals of motion picture equipment and staging of motion picture events. Since 1990, Cinevision has been heavily involved in outdoor screening events, highlighted by its affiliation with HBO's Screen On The Green in Washington, DC and The Bryant Park Film Festival in Manhattan, New York. Cinevision used the Barco DP2K-23B for the finale of these 2 events this past summer and the response was overwhelmingly positive. Cinevision Corporation Directory page
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