Christie, first in DLP Cinema™ projection, is proud to announce it will be
partnering with Thailand-based SF Cinema City Co Ltd (SF Cinema City) in Asia’s
first commercial 2K digital screening on October 3, 2003. Scheduled to take
place in Bangkok’s SFX Cinema, this collaborative event will be using the
Christie CP2000-H featuring Texas Instruments’ 2K-resolution DLP Cinema™
technology, to screen “Finding Nemo”.
“Through our research activities, we’ve observed the visible advantages of the
2K technology in terms of consistency and clarity when compared to film medium
and the existing 1.2K format. These benefits swiftly prompted us to become the
first in Thailand to install the 2K projector,” says Suvannee Chinchiewchan,
Deputy Managing Director, SF Cinema City. “This screening is a significant event
as we will be showcasing the most superior resolution quality currently
available to our audience in Thailand. We’re pleased to be able to work with
Christie on this event and we hope to forge an even closer alliance with them in
the near future.”
As one of the leading cinema chain owners in Thailand, SF Cinema City has
recently chosen its signature theater- -the 9 screen SFX cinema Central Ladprao
to be the site for Christie CP2000-H unit installation, which was successfully
completed by Christie’s Thai Partner, Mahajak Arrays International in late
September 2003. This installation reflects SF Cinema City’s constant commitment
in creating an enhanced theatre-going experience to its audience by providing
the most sophisticated cinema equipment. The unit will be utilized solely for
the digital screening of blockbusters, mainstream and art films in SFX’s
550-seat Cinema Six.
“Thailand's movie audience is very discerning about their movie-going
experience. They have high expectations in terms of ambience as well as picture
and sound quality”, remarks Christie Lim, Regional Sales Manager for Cinema,
Christie Digital Systems Asia. “The 2K technology with its excellent resolution
and consistent playback will bring the in-theatre experience for this audience
to new heights. As well as view the latest Hollywood productions in line with US
release dates, audiences can also view alternative content such as live
concerts, sporting events and similar entertainment. We’re glad to support SF
Cinema City, one of the finest cinemas in Thailand, in this collaboration to
present our 2K projector and illustrate the versatility of this new digital
breakthrough.”