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# 1952 Eidophor

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Salt Lake City—Jul 11, 2005

Technicolor Selects Mainstream Data as Satellite Provider for SkyArc™ Digital Cinema Network

Mainstream Data announced today that it has entered into an agreement with Thomson and its Technicolor Digital Cinema business to provide an end-to-end high-speed digital satellite network for the distribution of pre-show content to theatres across North America. Mainstream Data will be the provider of satellite distribution services for Technicolor's SkyArc™ system.

The proprietary Technicolor SkyArc system has been designed to serve the unique needs of digital cinema advertising and is being used to distribute the digital pre-show program for Screenvision, the largest cinema advertising company in the United States. It is built on state-of-the-art technologies including High Definition MPEG-2 content, 5.1 digital surround sound, high brightness digital projection, secure encryption of content, and satellite or broadband distribution to theatres across North America.

The SkyArc system design represents a significant step forward for cinema advertising, including the first completely High Definition cinema advertising network being deployed in North America today. As part of the roll out, Technicolor Digital Cinema will deploy Mainstream Data DVB+™ satellite receivers and associated applications, plus high brightness digital projectors in Screenvision partner theatres.

"After an exhaustive process of vetting leading satellite networking companies, we chose Mainstream because of its outstanding technology and unparalleled twenty-year record of providing survival-dependent content distribution services for the world's leading content creators," according to Tim Rust, general manager, Operations, Technicolor Digital Cinema. "With an application like ours, we couldn't afford but to select a reliable and proven service provider such as Mainstream."

Scott E. Calder, President and CEO of Mainstream Data, said "We are extraordinarily gratified that Technicolor Digital Cinema selected us as its satellite-based network services provider. We see this win as another ratification of our strategy of providing the world's leading no-compromises digital media networks including interactive distance learning, digital signage, and business television."

According to Maureen Ahern, Vice President of Sales & Marketing at Mainstream, "The Technicolor bidding process was extremely demanding and rigorous, a real model for the industry. There were high expectations to satisfy in terms of our DVB satellite receiver, our technical integration and our IP expertise. But at the end of the day, Technicolor told us that it was our absolute determination to meet their needs that made the difference."
About Technicolor: Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go. Technicolor Directory page About Thomson: Thomson (Euronext Paris: 18453; NYSE: TMS) provides services, systems and equipment, and technology to help its Media & Entertainment clients — content creators, content distributors, and users of its technology — realize their business goals and optimize their performance in a rapidly-changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA, and Thomson brands. Thomson Directory page About Mainstream Data: Mainstream Data is a leading global content delivery solutions provider offering a comprehensive range of services, equipment, and applications for the collection, distribution, and display of digital media. Since 1985, Mainstream Data networks have delivered breaking news, real-time stock quotations, digital images, audio, and video to subscribers around the world for blue-chip customers including Bloomberg, Dialog (a Thomson Company), the European Pressphoto Agency, IDC ComStock, and Reuters. Mainstream Data provides centrally managed IP-based information distribution services and associated applications via DVB satellite broadcast, two-way VSAT networks, and terrestrial connections. Mainstream Data Directory page
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