More2Screen to Distribute World’s First 3D Nutcracker Ballet to Digital Cinemas Worldwide

More2Screen is delighted to announce that it has been appointed by EuroArts Music to distribute the Mariinsky Theatre’s The Nutcracker In 3D – the world’s first 3D Nutcracker ballet – to digital cinemas worldwide from November 2012.

Filmed at the historic Mariinsky Theatre in St. Petersburg, this is a sumptuously traditional production brought to life on the big screen in stunning 3D. As the all–time favourite ballet for the festive season, the Mariinsky Theatre’s The Nutcracker In 3D is perfect Christmas entertainment for families, ballet fans and 3D aficionados worldwide.

This is the third 3D ballet distributed by More2Screen, following on from the Mariinsky Theatre’s Giselle In 3D in 2011 (the first 3D ballet) and in 2012 Matthew Bourne’s Swan Lake In 3D, which continues to delight audiences as it rolls out worldwide. 3D is the perfect medium for dance as it illustrates the space between the dancers as well as bringing the viewer right into the performance – a truly immersive experience.

Under the leadership of Artistic Director and renowned conductor, Valery Gergiev, the Mariinsky Theatre was the first ballet company to embrace 3D technology. Working with EuroArts Music who have more than thirty years of experience in creating spectacular arts events for the screen, The Nutcracker In 3D demonstrates the Mariinsky Theatre’s commitment to the synthesis of tradition with cutting–edge modernity.

Christine Costello, Managing Director, More2Screen comments: "We are thrilled to be working with EuroArts Music and the Mariinsky Theatre again on this superb 3D production. It is a privilege to add the world’s first 3D Nutcracker to our portfolio of special events for digital cinemas."

Bernd Hellthaler, CEO and Executive Producer of EuroArts Music, says of the collaboration with More2Screen: “With their impressive track record in distributing alternative content to exhibitors across the globe, and previous experience with 3D ballet productions, More2Screen is the ideal partner to work with us on the release of the world’s first 3D Nutcracker.”

More2Screen is the leading London–based alternative content distributor with more than 6 years of experience acquiring and distributing world-class opera, ballet, music concerts, theatre and special event films to cinemas across the globe – including 23 live broadcasts, and over 100 different recorded productions and 3D live/recorded content.

About More2Screen Limited: More2Screen is at the very forefront of the dynamic Event Cinema market. We’re passionate about bringing the finest entertainment content closer to local audiences across the globe, from distributing magnificent opera and ballet productions in partnership with Europe’s leading companies including the Royal Opera House, the Mariinsky Theatre and the Dutch National Ballet, to first-class classical music concerts from the Berliner Philharmoniker. Our ever-expanding repertoire also features live and recorded pop music events from best-selling artists like the Rolling Stones, Adele and Queen, plus the musical theatre must-sees Chess In Concert and an all-star Broadway cast performing Stephen Sondheim's Company. We’ve distributed more than 100 different productions which include 2D and 3D formats, both live and recorded. Co-founders Christine Costello, former CEO of Pearl & Dean cinema advertising, and Penny Nagle, former MD of igig.tv, have over ten years’ experience in releasing new content into cinemas including five world-firsts – first live 3D opera, first 3D ballet, first live high definition pop concert in Europe, first UK opera company in cinemas and first multi-venue musical theatre event. he leading UK distributor of world-class entertainment programming in high definition, we operate across 50 international territories and 4,000 screens worldwide. More2Screen Limited Directory page

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