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# 1930 Baird

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Burlington, MA—Aug 7, 2012

Broadmedia Deploys Signiant for Digital Cinema Package Delivery Service in Japan

Leading Content Distributor Selects Innovative File Movement Software to Connect More Than 500 Screens Nationwide
Signiant, the market leader in intelligent file movement software for the media and entertainment industry, today announced that Broadmedia, Japan’s leading content distributor, has deployed the company’s software for a major new Digital Cinema Package (DCP) delivery service. 

Working with Signiant’s Japanese reseller, Photron, Broadmedia has already connected 80 cinemas nationwide, with hundreds more to be added across major exhibition chains in the next few years.  
 
Offering extensive content aggregation services for broadcast, theatrical releases, video on demand, pay-TV, game and mobile delivery, Broadmedia is using Signiant Managers+Agents™ to capitalize on the cinemas’ broadband Internet connectivity for faster and more efficient delivery of digital theatrical releases.
 
“With an average finished file size of greater than 250 GB moving over a 50 Mbps broadband Internet connection to the theater, it could take approximately 12 hours to deliver a single digital cinema package,” said Yasushi Mishima, Director of Photron. “If you are sending to two theaters, files can move overnight. However, if you send to many more theaters anarchically, there is congestion at the distributor end, and it could take months to distribute the DCPs. Using Signiant to manage accelerated file transfers to theaters, we can ensure more predictable and proportional delivery times.”
 
A core component of Signiant’s compatible enterprise product suite, Managers+Agents™ is optimized for automated batch file transfers and workflow integration. Unlike other solutions, it features advanced resource management that provides sophisticated control of network bandwidth and server resources. This allows administrators to prioritize the delivery of assets between sites and control bandwidth usage to specific locations or servers based on content delivery windows to ensure that systems or networks are not overloaded.
 
“This partnership is a significant step forward for Signiant in the region’s growing DCP market, and provides the best possible file transfer solution for Broadmedia,” said Michael Burnie, Managing Director of Signiant Asia-Pacific and Japan. “Broadmedia has found a proven software-based solution that not only delivers acceleration, but also the ability to allocate bandwidth intelligently and manage, track and approve file transfers centrally.” 
 
“By utilizing Signiant, we have the flexibility to support the large-scale distribution requirements of this new DCP delivery service. After an extensive evaluation, Signiant was the clear choice to support our ongoing rollout,” said Toshihito Kubo, Director of Broadmedia. “We are pleased with the work of Photron in support of this initiative, and we look forward to bringing more than 500 screens online.”
About Broadmedia: Broadmedia has established a unique position as a content distributor with its own technology platforms. Broadmedia provides content from domestic and foreign content holders to a full line of media including TV, theatrical, Internet, mobile and DVD. Through its Technology Services segment, Broadmedia offers content delivery network services using advanced technology. In addition, Broadmedia sells broadband Internet and mobile connectivity services, and hopes to contribute to the development of a more prosperous community through the dissemination of high-quality content. Broadmedia Directory page About Signiant: Used by the world’s top content creators and distributors, Signiant is the market leader in intelligent file movement software for the media and entertainment industry. The company’s powerful software suite optimizes existing enterprise network infrastructure and media technologies to ensure secure digital media exchanges, workflow efficiency and superior user experiences. Headquartered in Burlington, MA, with offices around the world, today Signiant connects tens of thousands of media professionals in more than 50 countries. Signiant Directory page About Photron Ltd.: Photron focuses on providing sophisticated Media & Entertainment solutions to high-end markets specializing in broadcast, production, post-production, and animation. Photron works with each customer to design and implement effective workflows employing advanced digital technologies and backed by high-quality support. For more information, visit www.photron.co.jp. Photron Ltd. Directory page
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