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# 1936 Scophony

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Ottawa, ON—Aug 21, 2012

CINECOLOR SAT Selects IDC for Digital Cinema Content Delivery Network in Latin America

Centient™ Pro Cinema Enables Movie and Live Event Distribution
International Datacasting Corporation (TSX: IDC), a global leader in digital content distribution for the world’s premiere broadcasters, today announces a contract with Grupo Chilefilms, which owns and operates CINECOLOR SAT, a satellite cinema distribution system delivering content throughout Latin America. This contract is one of the three Centient™ contracts announced by IDC on July 4th, 2012, and is valued at $1.3M US, including a 5 year support contract.

Under this contract, IDC’s Centient™ Pro Cinema Content Delivery Network (CDN) platform will be deployed to provide secure satellite delivery of both: movie content; and live sporting and musical events, to cinema locations throughout Latin America. Delivering content via satellite improves the speed and reliability and reduces the cost of movie content distribution, while coverage of live events provides theatre owners with lucrative sources of additional revenue.

IDC’s Centient CDN is media aware, enabling the platform to interpret, manage and process the content within files and streams as opposed to treating them simply as data. The Centient Pro Cinema platform is able to ingest, verify and confirm delivery of content conforming to the Digital Cinema Package (DCP) file and directory format devised by movie studios to enable the secure digital distribution of their valuable content. The platform is also able to encode and decode high quality 2D and 3D linear streams for the encrypted distribution of live events to theatre locations in either MPEG-2 or MPEG-4 formats.

Theatre locations within the CINECOLOR SAT network will be equipped with IDC SuperFlex Pro Cinema Cache Servers for movie content (DCP) reception and storage, and optionally with Pro Cinema Event Players for the reception and decoding of live events. Having separate devices for DCP storage and live event decoding allows each theatre location to be equipped in the most cost effective way according to its requirements. Both devices can be controlled and managed centrally from the Pro Cinema headend located in Santiago, Chile.

“CINECOLOR SAT selected IDC for the implementation of this digital cinema satellite distribution network because of its unrivalled experience in both movie and live event distribution,” stated Stefano Levera, Technical Director of the group. “Since this project is a key initiative for our group of companies, we decided to work with a company who has done this before, and deploy a technology that has already been proven through many years of reliable operation in the field.”

“IDC is proud to work with CINECOLOR SAT to build out their digital cinema network in LATAM, one of our key markets,” stated Frederick Godard, IDC President and CEO. “This deployment of IDC’s Centient CDN platform will give CINECOLOR SAT a reliable means to control and manage content over a vast network of cinemas, with strong revenue generation potential.”

IDC is the supplier of choice for the world’s leading digital cinema content distributors, its leadership built on over a decade of experience in digital cinema. IDC pioneered satellite-based Digital Cinema Package (DCP) and 3D live event delivery, and has currently shipped over 4,000 receivers to customers in six continents.

About Grupo Chilefilms:
Grupo Chilefilms is the most important audiovisual services provider operating in Latin America, with facilities in México, Colombia, Brazil, Argentina, Perú and Chile.

It is internationally well known as CINECOLOR, and CINECOLOR SAT is a new business branch developed to provide an immediate answer to the theatres digital roll-out and digital alternative content distribution in the region.

As of today, CINECOLOR is the most important partner for Hollywood Studios, delivering and distributing 35mm release printing as well as DCP authoring and duplication in the region. In that sense, a further step has been taken by CINECOLOR SAT in order to provide a simulcast digital satellite distribution network throughout the region.

“Using state of art IDC technology, in order to manage high volume data and IP encapsulation, plus hemispheric C-Band satellite coverage, and having the existing DCP disk duplication services as a natural backup, CINECOLOR SAT network will provide by the 4th Quarter of 2012 the most reliable and flexible digital content distribution platform, not only for Hollywood Studios, but also for regional 2D/3D feature films, alternative content, advertising and any digital content that might require local and or regional distribution,” said Juan C. Arriagada, Project’s Director.

For more information, please visit: http://www.cinecolorsat.cl
About International Datacasting Corporation: International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite newsgathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries, a service office in Taiwan, and an international network of value-added partners and resellers. International Datacasting Corporation Directory page About Grupo Chilefilms: Grupo Chilefilms® is one of the largest entertainment industry conglomerate in the Latin American region, with local offices in Mexico, Colombia, Brazil, Peru, Argentina and Chile. Its business units covers most of the entertainment industry, mainly focused on sound, image and film post production, digital and film mastering and duplication, front end laboratory operations, home entertainment distribution, theater exhibition, theater content distribution, advertising media, television and advertising production and services, as well as theater’s satellite content distribution, covering Latin America and The Caribbean.  With more than 25 years of local and global business experience, Grupo Chilefilms® has become the preferred supplier and technological partner for major studios and worldwide distributors, given its unsurpassed quality, reliability and world class services. Cine Hoyts® (Chile) became part of the conglomerate by 2011, and Grupo Chilefilms® has strengthened Cine Hoyts® (Chile) as the market leading brand, incorporating the most sophisticated and successful technology of the industry, so as to bring the customer experience to a new level of satisfaction. Grupo Chilefilms Directory page
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