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CYPRESS, CA —Aug 10, 2005

CINEMARK SELECTS CHRISTIE PROJECTORS TO SHOWCASE PRE-SHOW ENTERTAINMENT ACROSS ENTIRE NORTH AMERICAN CIRCUIT

Christie Exclusive Projector Partner in Major Contract Covering Nearly 2,400 Cinema Screens in 33 States, Reaching Over 107 Million Patrons in the U.S.
Christie announced today that it has entered into an exclusive contract with Cinemark USA, Inc., one of North America’s largest exhibitors, to outfit the majority of its nearly 2,400 screens with Christie LCD projectors. The Christie projectors will be used for a digital pre-show that will be shown prior to the “coming soon” trailers and feature presentation beginning January 1, 2006 in Cinemark Theatres across the United States. The pre-show content will be provided by National CineMedia L.L.C., owned jointly by AMC Entertainment, Inc., Regal Entertainment Group and Cinemark. Installation of the projectors is scheduled to begin in mid-August 2005.

The contract between Christe and Cinemark also calls for Cinemark to purchase Christie’s projector networking technology, ChristieNET(tm), with every projector. ChristieNET, a hardware and software solution, enables each projector to be IP addressable via a WAN and remotely monitored and controlled from a network operations center. Cinemark chose Christie’s highest performing wide-screen projectors, the LW25 and the LW40, considered among the world's brightest native 16:9 projectors.

According to the Cinema Advertising Council, pre-show entertainment continues to be the cinema category growth leader, posting record revenues of nearly half a billion dollars in 2004. With the deal, Christie further solidifies its success in the exhibition industry, providing projection systems to some of the largest in-theater networks in the world.

“We chose Christie projection solutions because of their power, reliability and versatility that have made them the industry performance standard,” said Cinemark president, Alan Stock. “Christie also brings an exceptionally strong relationship with exhibitors that spans over 75 years. As a result, we know they offer value for today, but also for tomorrow, an important consideration as exhibitors convert to new technologies.”

“Christie is pleased to be the exclusive provider of pre-show projection systems and services to Cinemark in this major industry initiative,” remarked Vice President of Christie’s Entertainment Solutions group, Craig Sholder. “Exhibitors have come to trust Christie as the most experienced provider of projection technology, often standardizing on Christie projection and networking solutions to guarantee the utmost compatibility and upgrade-ability. Through Cinemark, Christie is pleased to help exhibitors tap into a rapidly expanding market that offers them another important source of revenue.”
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site About Cinemark Holdings, Inc.: Cinemark is a leading domestic and international motion picture exhibitor, operating 522 theatres with 5,865 screens in 41 U.S. states, Brazil, Argentina and 13 other Latin American countries as of September 30, 2016. Cinemark Holdings, Inc. Directory page
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