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# 1952 Eidophor

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Rancho Cordova, Calif.,—Oct 3, 2012

Landmark Theatres Selects Barco for Nationwide Digital Cinema Conversion of Indie Movie Theater Chain

Barco, the global digital cinema technology leader, will be the exclusive supplier of digital cinema projectors for Landmark Theatres, the nation's largest theater chain dedicated to exhibiting and marketing independent film. Barco will convert 202 screens located in 41 sites across the United States, providing complete installation, maintenance and support services. 
 
Landmark’s foray into digital cinema began in 2005 when it became the first exhibitor in the U.S. to adapt 4K projection for cinema. Soon after, its Magnolia Theatre in Dallas, Texas achieved the distinction of becoming the first site to show a live 3D simulcast by satellite of a sporting event – a Dallas Mavericks basketball game. Now, with studios imminently closing the door on film print production and enrollment in most Virtual Print Fee (VPF) programs ending this year, Landmark recognized the time had come to complete its digital cinema deployment.

With a well-founded appreciation for image integrity and cutting-edge technology, Landmark wanted the best quality and highest reliability when it decided to convert the remainder of its circuit to digital. “Barco simply offers the brightest images and best performance of any digital cinema projector on the market,” commented Bryan Linington, VP Technology for Landmark Theatres. “The fact that we can essentially rebuild the projector in the booth is a true testament to its modularity, which translates into hard dollar savings when you consider the easy upgrade to 4K as well as economical parts and outstanding service.”

Landmark Theatres CEO Ted Mundorff, concurs: “Our theaters cater to an audience with highly discerning tastes, and we’ve earned their loyalty by consistently putting the best images on screen – whether it’s a new theatrical release or a treasured classic.”

Total cost of ownership was also a key factor in Landmark’s decision to choose Barco as its exclusive digital cinema projector supplier. “By partnering with Barco, we’re confident that we can maintain our reputation for cinema excellence as we adapt their migration path to laser and high frame rates, while also benefitting from a great ROI,” continued Mundorff.

Barco is providing Landmark with a wide variety of projectors, installing both 2K and 4K models in various sizes to meet the diverse auditorium footprints located throughout the circuit. From the DP2K-12C, a compact version for screens up to 39 feet, to its DP4K-23B, an ultra-bright Enhanced 4K DLP Cinema® projector for screens up to 75 feet, Barco offers the widest range of DCI-compliant digital cinema projectors on the market to ensure the perfect match for every screen.

“We are honored to build this tremendous association with Landmark Theatres for whom we have the utmost respect as a high quality exhibitor,” commented Patrick Lee, VP Digital for Barco North America. “We are pleased to play a small role in ensuring that independent movie houses continue to thrive and do what they do so well: offer a diverse, sophisticated and unique array of cinema entertainment.”


Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Landmark Theatres: Landmark Theatres has 52 theatres in 21 markets across the country and is a recognized leader in the industry providing diverse and entertaining films in a sophisticated adult-oriented atmosphere with unsurpassed customer service.  Landmark Theatres is part of the Wagner/Cuban companies, a vertically-integrated group of media properties co-owned by Todd Wagner and Mark Cuban that also includes Magnolia Pictures, Magnolia Home Entertainment, 2929 Productions, AXS TV and HDNet Movies. Landmark Theatres Directory page
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