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# 1939 RCA

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Rancho Cordova, Calif., USA—Oct 17, 2012

Hallett Cinemas Selects Barco Exclusively for Digital Cinema Deployment

Barco, a pioneer in global digital cinema technology, is supplying its industry-leading DLP Cinema projectors for 100 percent of Hallett’s 42-screen circuit, with sites located across Washington and Idaho. Widely recognized for its high quality cinema entertainment, Hallett is electing to double-stack many of its new Barco projectors to offer patrons a 3D movie experience two times brighter than industry standards.
In addition, by purchasing the same model (DP2K-23B) for every auditorium, Hallett Cinemas will reap the full benefits of Barco’s platform efficiencies to simplify maintenance and related costs, build flexibility into its theater operations, and show both 2D and 3D movies on any size screen, from its largest to smallest.

Highest brightness for the best 3D
“We want to offer our loyal patrons the best cinema entertainment available,” commented Ray Hallett, GM/Owner of Hallett Cinemas, LLC. “After touring the Barco factory in Belgium, I was very impressed with the quality and care Barco invests in both the design and manufacturing of their projectors. With Barco, we’re taking show quality to the highest levels, in our double-stack 3D auditoriums.  We’re achieving 3D images averaging 10 foot lamberts per eye, to deliver amazingly bright, crystal clear 3D movies, plus averaging 16-18 foot lamberts on every 2D screen, using lower wattage lamps.”

Low total cost of ownership boosts ROI
As a business owner, Hallett also appreciates the positive ROI associated with owning and operating Barco’s digital cinema projectors. "We're a ‘value-based’ company that believes it’s essential to consider the total cost of a product over its life cycle, not merely a low initial purchase price.  I'm pleased my investigation has confirmed that Barco's DP2K-23b is a winner in both. We’re optimizing the projectors to take full advantage of their modularity and energy efficiency to generate a quick payback - like retrofitting them with projector-mounted exhaust fans and utilizing the less expensive/longer life lower-wattage lamps.”

Modularity is key to efficiency and cost savings
Hallett Cinemas’ new 100 percent Barco digital cinema footprint features 40 percent 3D and 60 Percent 2D auditoriums, which can be easily configured for giant screens as well as cost-effectively upgraded to 4K resolution with a simple retrofit.

“Hallett Cinemas is the perfect Barco client in that they share our passion for stellar-quality movie presentation, and are willing to invest in the best tools to achieve it,” commented Scott Freidberg, VP Sales Digital Cinema for Barco North America. “Mr. Hallett is a savvy exhibitor who knows how to leverage the latest technology to create the optimum viewing experience, while maximizing Barco’s low total cost of ownership.”


Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Hallett Cinemas: Hallett Cinemas is committed to bringing the magic of the movies to all of our customers. With locations in Walla Walla and the Yakima Valley in Washington State and an additional site in Meridian, Idaho, Hallett Cinemas provides the latest in high quality cinema entertainment. For more information, visit www.hallett.com Hallett Cinemas Directory page
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