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# 1939 Format Debate

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Jacksonville, Ill.—Nov 5, 2012

Illinois Theater Chooses Sony Digital Cinema’s VPF Program

Longest-Operating Movie Theater in Jacksonville, Illinois Signs on for Sony VPF Program
Illinois Theater, the longest-operating movie theater in the city of Jacksonville, Ill., has chosen to take advantage of Sony Digital Cinema’s Virtual Print Fee (VPF) program, which is the only program available through March 31, 2013.
 
“Sony’s VPF program offered lower upfront costs and better overall options,” said Peter Karras, co-owner of Illinois Theater. “We worked closely with Sony to customize the program to what we needed.”
 
Illinois Theater first opened its doors in the late 1800’s as the Grand Opera House. It was renamed the Illinois Theater in 1927 when it was owned and operated by the Fox Theatre Corporation.   A decade later, the theater was demolished by a fire and again reopened in 1939. Originally a single-screen venue, upgrades over the years added four more screens to its current total of five.  Additionally, the digital conversion is just one element of a total facility renovation, which includes upgrades in electricity, heating, seats and new screens.
 
“This was an exciting project, working with a historic venue like Illinois Theater to provide the right program to fit its needs,” said Christopher Simpson, national account manager for Sony Electronics’ Digital Cinema Solutions Group.”
 
About Sony Electronics Digital Cinema Solutions
Sony Digital Cinema Solutions combines a full range of Sony technologies, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony’s VPF administration that can make converting to digital easier and more affordable than ever before. For more information, visitwww.sony.com/digitalcinema.
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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