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Hollywood, FL—Nov 6, 2012

Dolby Reaches New Heights at ShowEast 2012

Dolby Atmos Cinema Processor CP850 Pre-sale, Dolby IMB with High Frame Rate, and Dolby Digital Cinema solutions raise the standard of the entertainment experience
Dolby Laboratories, Inc. (NYSE: DLB) will showcase its latest digital cinema offerings at ShowEast 2012 (Westin® Diplomat Resort & Spa, booth 1103). Today, Dolby announced the pre-sale availability of the Dolby® Atmos™ Cinema Processor CP850, which includes the Dolby Atmos Commissioning Service with purchase.
 
The new Dolby CP850 offers a complete audio solution to today’s digital cinema theatres. In addition to Dolby Atmos playback, the Dolby CP850 offers support for 64 speaker feeds, and is configurable between 16 analog outputs and a Dolby Atmos Connect output, Dolby Surround 7.1, and 5.1 digital playback (PCM as part of DCI movies). It also supports common consumer formats used with alternative content in cinemas: Dolby Digital Plus™, Dolby Pro Logic® II, Dolby TrueHD, and Dolby E. When more than 16 channels of output are needed, the Dolby CP850 uses Dolby Atmos Connect, an audio-over-Ethernet protocol designed to efficiently send a high number of digital audio channels to multiple end points, including amplifiers and analog breakout boxes.
 
The Dolby Atmos Commissioning Service is included with each purchase of the Dolby CP850. The service provides a review of the cinema’s sound-system design to ensure that the speakers and amplifiers have the necessary performance and room coverage to deliver a high-quality Dolby Atmos experience. Also included is the initial room equalization after the equipment is installed.
 
Exhibitors interested in learning more about the Dolby CP850 pre-sale should contact their nearest Dolby reseller or Dolby sales office, or visit Dolby in booth 1103 during ShowEast 2012 at the Westin Diplomat Resort & Spa.
 
Dolby Atmos Captivates Studios, Content Creators, and Audiences
Since its April 2012 debut at CinemaCon, Dolby Atmos, the new audio platform that has revolutionized the experience of sound in entertainment, has received strong support from the cinema industry. Major Hollywood, California, studios that feature Dolby Atmos in production include Disney•Pixar, Twentieth Century Fox, Paramount Pictures, and Warner Bros. Major North American exhibitors, including AMC Theatres, ArcLight Cinemas®, Brenden Theatres, Cinetopia, Cineplex® Entertainment, Cinemark®Theatres, Kerasotes ShowPlace™ ICON Cinemas, Maya Cinemas, and Santikos Theatres, have installed Dolby Atmos audio systems in their theatres.
 
In 2012, Dolby, along with Hollywood studio partners, announced six titles to be produced in Dolby Atmos, with additional titles currently scheduled for release in 2013.
 
2012 Dolby Atmos Titles:
  • Disney•Pixar, Brave, June 22, 2012
  • DreamWorks Animation / Paramount Pictures, Rise of the Guardians, November 21, 2012
  • Twentieth Century Fox, Taken 2, October 5, 2012
  • Twentieth Century Fox, Chasing Mavericks, October 26, 2012
  • Twentieth Century Fox, Life of Pi, November 21, 2012
  • Warner Bros., The Hobbit: An Unexpected Journey, December 14, 2012
2013 Dolby Atmos Titles:
  • Paramount Pictures, Star Trek Into Darkness, May 17, 2013
  • Warner Bros., Gravity, date to be decided, 2013
  • Warner Bros., Pacific Rim, July 12, 2013
In addition, international movie productions using Dolby Atmos are currently in discussion or will be started in 2013 from movie studios in China, France, Germany, India, Korea, Spain, and the United Kingdom. Acclaimed Singapore director Jack Neo’s upcoming movie Ah Boys to Men will release in Dolby Atmos on November 6, 2012.
 
Driving the Evolution of Digital Cinema:

Dolby IMB with High-Frame-Rate Support and Dolby Screen Servers
The latest addition to the Dolby Digital Cinema family of products, the Dolby Integrated Media Block (Dolby IMB), offers exhibitors a platform for the future. The DCI-compliant Dolby IMB is compatible with all Series 2 projectors and offers built-in support for high-frame-rate 3D (48 and 60 frames per second [fps]) as well as 2K and 4K playback, all at a single price, combining compatibility, lasting value, and cost-effectiveness.
 
Exhibitors have two options for purchasing and installing the Dolby IMB:
  • Dolby Screen Server DSS220 and Dolby IMB: New customers can purchase the Dolby DSS220 with the Dolby IMB. The Dolby DSS220 is a smaller and lighter server designed specifically for use with the Dolby IMB.
  • Standalone Dolby IMB: For customers who have already purchased a Dolby Screen Server DSS200 and want to upgrade to the benefits of an IMB solution, a simple software upgrade pairs the Dolby DSS200 with a Dolby IMB.
Dolby Screen Servers and Audio Processors
In addition to the preview of the Dolby Atmos Cinema Processor CP850, the following products will also be on display at ShowEast:
 
Dolby Show Library DSL200
The Dolby Show Library DSL200 is a high-capacity central server designed to facilitate the networking of a multiplex cinema and meet its content-storage needs. The Dolby DSL200 acts as the heart of the network, simplifying content loading at one central location.
 
Dolby Screen Server DSS220
Dolby will feature its newest server, the Dolby Screen Server DSS220, which has been optimized to work exclusively with the 2K/4K Dolby IMB. Capable of playing back 24, 48, or 60 fps, the Dolby DSS220 is also capable of 48 and 60 fps 3D content. The Dolby DSS220 significantly reduces the cost and size of the server chassis while providing the same reliable performance as the market-proven Dolby DSS200.
 
Dolby Screen Server DSS200
The Dolby Screen Server DSS200, the nucleus of the Dolby Digital Cinema system, is designed by Dolby as an all-in-one platform to store, decode, and deliver pristine movies to a digital cinema projector. Previously deployed Dolby DSS200 servers can be upgraded to support the 2K/4K Dolby IMB with high-frame-rate 2D and 3D capabilities for 24, 48, and 60 fps.
 
Dolby Cinema Processor CP750
The Dolby Cinema Processor CP750, the industry-leading cinema audio processor, makes the upgrade from 5.1 to 7.1 channels easy and economical. Designed to work with the new digital cinema environment, the Dolby CP750 seamlessly integrates with preshow servers, alternative content, and digital cinema servers. The processor has an easy-to-use interface and powerful setup and remote software. It can play back analog audio, PCM digital audio, Dolby Digital, Dolby Pro Logic, Dolby Pro Logic II, Dolby Digital Surround EX™, and Dolby Surround 7.1.
 
Dolby Milestones in Digital Cinema and 3D
More than 3,800 global installations of Dolby Surround 7.1 have been conducted since the technology launched in June 2010. Dolby Surround 7.1 has been used by major studios around the world, with more than 90 features released or set to be released in this format.
 
With more than 15,400 Dolby Screen Servers shipped since April 2005, Dolby has played an instrumental role in driving the convergence of digital cinema around the world.
 
In addition, Dolby continues to see global traction in 3D, shipping more than 10,000 Dolby 3D Digital Cinema systems since November 2007. Dolby 3D delivers a high-quality, efficient, and flexible solution designed to provide audiences with the best 3D experience available.
 
To find a Dolby Digital Cinema theatre, visit dolby.com/findatheater.
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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