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# 1935 Scophony

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Hollywood, Florida—Nov 7, 2012

Harkness Screens Partners with Cinema Equipment Services in South America

Harkness Screens the world’s leading provider of cinema screens continues to strengthen its partnership with Cinema Equipment Services (CES) in providing cinema exhibitors in South America with the very best equipment and services during their digital conversion. 

“The digital conversion process in South America is a fascinating one, says Alex Younger Vice President of CES.  “There are a lot of old screens some of which are extremely dirty or very dusty and in need of replacement.  Sometimes these screens are left in situ and occasionally exhibitors will purchase matt white screens locally as part of the digital conversion process.  Neither of these solutions is ideal and does little to achieve suitable brightness levels.”
 
Brightness levels in cinema can be lower than expected for a variety of reasons and these may vary across different auditoria. It is possible that the projector or 3D system may not be set up correctly, the lamp may be too small or nearing the end of its life or the screen gain may be too low.  
 
“The education process is fundamental to making digital conversion a success not just for exhibitors in South America but around the world,” says Dennis Pacelli, VP Sales at Harkness Screens.  “In CES we have a partner that not only understands the various cinema dynamics that affect brightness levels but a partner that is also able to advise exhibitors accordingly on the best equipment for their auditoria and service those on-going requirements.”
 
During 2012, Harkness Screens has provided over 100 screens into countries such as Brazil and Mexico through CES and this number is expected to increase during 2013.
 
“The common mistake exhibitors make is to change out the projector and then stop.  There’s a need to do a lot more if you’re to get the most out of the latest digital cinema equipment. The most important requirement is to reflect the maximum possible light back onto the audience and achieve the brightest image possible in order to gain the best viewing experience.  The growing realisation across almost all of our South American customers is that in order to achieve suitable brightness levels, there is a need for a quality screen and their choice is a Harkness’ gain screen such as Perlux® Digital and SpectralTM,” Younger concludes.
 
About Harkness Screens
Harkness Screens™ is the world's largest manufacturer of projection screen surfaces, specialising in the design and production of cinema screens and custom screens of virtually any shape and size. Harkness Screens is the world leader in cinema with screens in more cinemas worldwide than any other manufacturer.  From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.   Founded in 1929, Harkness’ corporate office is located in Ireland with other offices and factories located in the USA, UK, France and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.
Cinema Equipment and Supplies Contacts: sales@cinemaequip.com
About Cinema Equipment and Supplies: Cinema Equipment and Supplies [CE+S] has over 30 years of experience providing solutions to the movie industry. Their certified technicians have deployed over 1,500 digital cinema systems worldwide. 
 
CE+S has been innovating in the field of cinema remote monitoring since 2009, when it delivered a first of its kind cinema support solution in Latin America. Its certified multilingual technicians deliver the professional expertise and dedicated customer care that exhibitors rely on. Cielo™ is the company’s most recent market entry, raising the bar with an entirely new level of proactive monitoring, alerting, and technical support. 
Cinema Equipment and Supplies Directory page Cinema Equipment and Supplies Web Site About Harkness Screens Ltd.: Harkness Screens™ is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies. From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications.  With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.  Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company’s key markets worldwide. Harkness Screens Ltd. Directory page
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