Harkness Screens the world’s leading provider
of cinema screens continues to strengthen its partnership with Cinema Equipment
Services (CES) in providing cinema exhibitors in South America with the very
best equipment and services during their digital conversion.
“The digital
conversion process in South America is a fascinating one, says Alex Younger Vice
President of CES. “There are a lot of
old screens some of which are extremely dirty or very dusty and in need of
replacement. Sometimes these screens are
left in situ and occasionally exhibitors will purchase matt white screens
locally as part of the digital conversion process. Neither of these solutions is ideal and does
little to achieve suitable brightness levels.”
Brightness
levels in cinema can be lower than expected for a variety of reasons and these
may vary across different auditoria. It is possible that the projector or 3D
system may not be set up correctly, the lamp may be too small or nearing the
end of its life or the screen gain may be too low.
“The education
process is fundamental to making digital conversion a success not just for
exhibitors in South America but around the world,” says Dennis Pacelli, VP
Sales at Harkness Screens. “In CES we
have a partner that not only understands the various cinema dynamics that
affect brightness levels but a partner that is also able to advise exhibitors
accordingly on the best equipment for their auditoria and service those on-going
requirements.”
During
2012, Harkness Screens has provided over 100 screens into countries such as
Brazil and Mexico through CES and this number is expected to increase during
2013.
“The common mistake
exhibitors make is to change out the projector and then stop. There’s a need to do a lot more if you’re to
get the most out of the latest digital cinema equipment. The most important
requirement is to reflect the maximum possible light back onto the audience and
achieve the brightest image possible in order to gain the best viewing
experience. The growing realisation
across almost all of our South American customers is that in order to achieve
suitable brightness levels, there is a need for a quality screen and their
choice is a Harkness’ gain screen such as Perlux
® Digital and Spectral
TM,” Younger
concludes.
About
Harkness ScreensHarkness
Screens™ is the world's largest manufacturer of projection screen surfaces,
specialising in the design and production of cinema screens and custom screens
of virtually any shape and size. Harkness Screens is the world leader in cinema
with screens in more cinemas worldwide than any other manufacturer. From single-screen independent theatres to
large multiplexes to large format immersive theatre experiences or live events,
Harkness supplies thousands of screens every year for cinema, film production,
special effects, live events and custom AV applications. Founded
in 1929, Harkness’ corporate office is located in Ireland with other offices
and factories located in the USA, UK, France and China. Harkness Screens
combines unrivalled experience with the latest technology and production
methods to provide innovative solutions to the company’s key markets
worldwide. For more information, visit the Harkness Screens web page at
www.harkness-screens.com.
