Barco, a pioneer in global digital cinema technology, and MiT, an independent equipment integrator and installer, are supplying Barco’s industry-leading DLP Cinema® projectors for 100 percent of Syufy’s drive-in theaters located in California, Arizona and Nevada.
Digital projection in drive-in theaters presents unique challenges because of the long throws and ambient light conditions, making high brightness a critical requirement. With Barco’s world record-winning DP2K-32B
projector, Syufy is achieving superior light levels, significantly enhancing the image quality of its outdoor movies.
Highest brightness essential for drive-in movie success
“Although we’d worked diligently to optimize the quality of our film projectors, the crispness, sharpness and color rendition of the Barco digital projectors are taking us to an amazing new level of image quality. Our customers noticed a big difference from the very first showing!” commented Michael Ghiorso, Vice President of Special Projects, Syufy Enterprises. “Barco and MIT are also great partners, very eager to support us in every way with excellent training and technical services to ensure our success.”
“The Syufy name has been closely associated with cinema for over 70 years and the quality of the brand is apparent throughout their drive-in properties,” commented Patrick Lee, Vice President Digital Cinema for Barco North America. “The bright, vivid optics of digital cinema will make drive-in presentations a whole new game. It’s exciting to see this exhibition segment benefitting from highly state-of-the-art projection technology.”
Smooth integration ensures cost-effective operations
In its first site deployment, Syufy praised the smooth integration by Moving Image Technologies. “MIT has been an excellent partner in the integration and installation of our equipment. Their vast product knowledge and expertise, combined with their ability to deliver a completely prewired and factory-tested system that includes their S2 Integrated Pedestal, has resulted in a cost-effective and professional installation,” continued Mr. Ghiorso.
Modularity ensures ease of use and low maintenance
Because of the projector’s modularity, Syufy’s local operators can easily maintain the units onsite with readily available parts. Easily accessible components ensure fast servicing and replacement, and the sealed light engine is also a distinct benefit in the outdoor movie environment because it eliminates the potential for dust intrusion.