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# 1999 TI

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Omaha, Neb.—Dec 12, 2012

‘The Hobbit: An Unexpected Journey’ World Premiere Viewed on Ballantyne Strong’s Unique Customized 3D Silver Cinema Screen

Ballantyne Strong, Inc. (NYSE MKT: BTN), a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment, today announced that its wholly owned Strong/MDI cinema screen manufacturing business produced the specialty movie screen for the Embassy Theatre’s world premiere of Peter Jackson’s acclaimed “The Hobbit: An Unexpected Journey” in Wellington, New Zealand. ‘The Hobbit’ is set for its international release in most of the world later this week.

Ballantyne’s unique screen was created in conjunction with 3D technology leader RealD (NYSE: RLD), featuring specially engineered flake coating for enhanced brightness and producing a 1.6 gain. ‘The Hobbit’ is the first-ever feature film to be both produced and projected in RealD’s High Frame Rate 3D (HFR 3D) at a speed of 48 frames per second (FPS), double the conventional speed of 24 FPS. Ballantyne, known for its large screen production prowess, completed the Guinness World Record-setting IMAX screen earlier this year. At dimensions of 35.7 m x 29.6 m, the world’s largest screen is based at The Panasonic IMAX Theatre at Darling Harbour in Sydney, Australia.

“We are very pleased that Ballantyne was invited to participate as a key cinema technology partner in the exciting international debut of ‘The Hobbit,’ which is expected to help push 2012 to an all-time record-breaking year at the U.S. box office,” stated Ballantyne Strong President and CEO Gary L. Cavey. “Given our tremendous wealth of cinema experience and expertise, cultivated over an 80+ year corporate history, we believe our organization remains uniquely positioned for future success, whether it’s contributing to the development of high frame rate cinema, producing large format screens for leading worldwide exhibitors or providing ground-breaking LED lighting solutions for The World Trade Center.”
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site About Strong Screen Systems/MDI: Strong|MDI, a Ballantyne Strong Inc. subsidiary, is a projection screen manufacturer located in Joliette Canada.  It manufactures 2D and 3D screens, speciality screens, motorized screen systems, custom structures and masking motors for clients worldwide. Strong|MDI is also known for the development of highly sophisticated coatings for projection surfaces. Strong Screen Systems/MDI Directory page
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