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# 1962 Eidophor

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Burbank, CA—Dec 19, 2012

Qube Cinema Delivers HFR 3D Technology for World Premieres of The Hobbit: An Unexpected Journey

Qube XP-I Server and Xi Integrated Media Blocks Used at Wellington and London Premieres
Qube Cinema provided the High Frame Rate (HFR) server technology for the world premiere of The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), on the Titan XC screen at the Reading Courtenay theater in Wellington, NZ on Nov. 28.

The Qube equipment was also used for the London premiere at the Empire Leicester Square on Dec. 12. The Qube XP-I server was chosen to stream a high bit rate DCP at 48 fps stereoscopic 3D to two Qube Xi Integrated Media Blocks (IMBs). The Hobbit: An Unexpected Journey is the first film to be distributed at this new higher frame rate, among all of the standard formats.  

HFR 3D exhibition is now a reality and audiences around the world will be able to enjoy the stunning digital imagery of Peter Jackson’s The Hobbit: An Unexpected Journey for themselves. Qube Cinema was tapped to provide technology for the premiere screenings thanks to the industry-leading HFR and high bit rate capabilities of the Qube XP-I server and Qube Xi IMB. The system streamed a single DCP of the film at 48 fps with a bit rate of 450 Mbps to dual synchronized Qube Xi IMBs in two Barco DP2K-32B projectors, along with 7.1 audio channels (in Wellington) and Dolby Atmos sound (in London). 

“We are thrilled to be partnering with Warner Bros. Pictures, MGM and New Line Cinema in this groundbreaking work on The Hobbit films,” said Rajesh Ramachandran, president and CTO of Qube Cinema. “Cinema just made the next big leap into the future, at a high frame rate.” 

Qube first demonstrated its HFR 3D, multi-IMB synch technology at CinemaCon in Las Vegas last May. The Qube XP-I server is capable of streaming a single DCP at up to 1,000 Mbps to two synchronized Qube 4K Xi IMBs in two projectors. This means that a single XP-I server can be used to exhibit 3D content at up to 60 fps per projector. This HFR 3D system offers a simplified experience for projectionists because all the data is ingested once and then fed to the two synchronized IMBs.

The Hobbit: An Unexpected Journey opened in North American theatres on Dec. 14, 2012.

About The Hobbit: An Unexpected Journey

From Academy Award®-winning filmmaker Peter Jackson comes The Hobbit: An Unexpected Journey, the first of a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien.  The three films tell a continuous story set in Middle-earth 60 years before The Lord of the Rings, which Jackson and his filmmaking team brought to the big screen in the blockbuster trilogy that culminated with the Oscar®-winning The Lord of the Rings: The Return of the King.

The screenplay for The Hobbit: An Unexpected Journey is by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro, based on the novel by J.R.R. Tolkien. Jackson also produced the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Boyens and Eileen Moran serving as co-producers.

New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a WingNut Films Production, The Hobbit: An Unexpected Journey.  All three films in The Hobbittrilogy, also including The Hobbit: The Desolation of Smaug and the final film, The Hobbit: There and Back Again, are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production.  Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

For more information and photos, visit http://press.warnerbros.com.

Qube Cinema Contacts:
Rajesh Ramachandran
Qube Cinema, Inc.
+1 (818) 3950-158
rajesh@qubecinema.com

EMEA
Nigel Dennis at 
+44 208 144 5661 

Qube Cinema, Inc.
601 S. Glenoaks Blvd Ste 102
Burbank, CA 91502
info@qubecinema.com
www.qubecinema.com

Qube Web Site:
Logo: Qube Cinema Inc. About Qube Cinema Inc.: Qube Cinema is a leading international manufacturer and provider of end-to-end digital cinema technology and mastering solutions. Qube Cinema draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI-compliant products that are flexible, reliable and highly cost-effective. Qube Cinema Inc. Directory page Qube Cinema Inc. Web Site
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