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Kortrijk—Dec 20, 2012

Dutch CineMec Cinema Premières ‘The Bombardment’, Mixed in Barco’s 3D Cinema Sound

Digital cinema pioneer Barco is proud to announce that the Dutch production company Fu Works has chosen to release its latest film, ‘The Bombardment’, in Barco Auro 11.1. ‘The Bombardment’ will hit the screens on 20 December at CineMec in Ede ‒ the very first cinema in the Netherlands to equip a theater with Barco’s new sound technology.

The producers, director as well as CineMec all agree that Barco’s 3D cinema sound technology significantly enriches the moviegoing experience and is a perfect fit for ‘The Bombardment’.

Directed by Ate de Jong, ‘The Bombardment’ tells the story of a young boxer and a wealthy female socialite whose quest for love is overshadowed by the German invasion and subsequent bombing of Rotterdam in 1940. “We are excited and grateful to be able to mix this film in the revolutionary Barco Auro 11.1 format. As the movie is filled with dramatic flyovers and enveloping war scenery, the sound format is the perfect fit for our movie,” comments Ate de Jong. 

Creating natural, enhanced sound 
Gerben Kuipers, owner of CineMec, considers Barco Auro 11.1 a fantastic tool to create natural enhanced sound: “I was astounded when I first saw the demo and delighted to pioneer the Barco Auro 11.1 technology into our theater. The sound format really adds value to the cinema experience. ‘The Bombardment’, the largest Dutch production to be launched this holiday season, will be a great showcase for the technology: cinemagoers will have the feeling they’re right in the middle of the 1940 bombardment in Rotterdam. We’ve really crossed a new border in the cinema experience.” 

Three layers of sound 
The Barco Auro 11.1 sound format creates sound in three distinct layers (surround, height & overhead) rather than the single layer used in the traditional 5.1 sound format. Thanks to its 11.1 configuration, the technology not only enables sound mixers to move objects around in space but it also allows them to reproduce the immersive aspects of a film soundtrack in a way that is more compatible with their current workflow. Auro 11.1 provides the best acoustical experience at the most commercially viable price point in the market and does so without the need to create object-based soundtracks that are designed to be optimized for the consumer market. 

Audio to complement the 3D experience 
Barco Auro 11.1 is currently deployed in over 50 installations worldwide and an increasing number of directors are embracing the new audio format. “We are delighted about the interest in our revolutionary 3D cinema sound format, both from today’s filmmakers like Fu Works and from cinemas like CineMec,” concludes Brian Claypool, Senior Director Strategic Business Development of Barco’s Entertainment Division “In fact, Auro 11.1 is the next logical step in our quest to create value for what we call the ‘cinema of the future’. It is a great way to add value to the moviegoing experience and motivate people to keep going to the cinema for an entertainment experience that can’t be obtained anywhere else.”
Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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