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# 1939 Format Debate

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Ottawa, Ontario—Jan 17, 2013

International Datacasting Wins Contract with Premiere European Digital Cinema Distributor

International Datacasting Corporation (TSX:IDC), a global leader in digital content distribution for the world's premiere broadcasters, today announces a contract with a leading European digital cinema distributor, valued in excess of USD $650,000 for the expansion of their network.

The contract includes IDC's SuperFlex Pro Video receivers and Datacast XD head end solutions, which will enable the satellite distribution of digital movie content and alternative live event content to cinemas across Europe in both 2D and 3D formats. It is estimated that over 50% of European cinema screens are now capable of digital projection. Forecasts indicate that by 2015, the market will be nearly 100% digital. 

IDC's technology not only enhances the reliability of movie content distribution via satellite, but also improves the distribution of live alternative content, including 3D live events, to cinemas. This allows an enhanced audience experience, increasing consumer demand for watching cultural and sporting events in cinemas. Theatre owners are able to maximize revenue streams, while minimizing content distribution costs. Cinemas can now enhance their alternative content choice, thereby expanding their audience reach. 

"We are proud to work with this premiere European team in the expansion of their digital cinema network," stated Del Lippert, IDC's Interim CEO and Chairman. "IDC's SuperFlex Pro Video solutions offer the most reliable and advanced distribution of large Digital Cinema Packet files in both 2D and 3D, providing optimal efficiencies and revenue generating opportunities for European digital cinema operators."
About International Datacasting Corporation: International Datacasting Corporation (TSX: IDC) is a global leader in digital content distribution for the world’s premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro AudioTM Solution, LASERTM Targeted Ad Insertion Platform, and the Digital TattooTM DTH Over IP Gateway. The company’s products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite newsgathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries, a service office in Taiwan, and an international network of value-added partners and resellers. International Datacasting Corporation Directory page
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