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# Baird 1930

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Paris—Jan 22, 2013

Sony Digital Cinema Set to Wow IDIFF 2013 with Exclusive Screening of Samsara in Sony 4K

Sony Digital Cinema today announced that it will be present at this year’s International Digital Film Forum (IDIFF) trade show in Paris. Attendees from across the film industry will be invited to an exclusive 4K preview screening of the critically acclaimed Samsara on 22nd January, day one of the show.
 
The Sony 4K digital cinema projection systems SRX-R5 15 projector will ensure this documentary will be shown in the highest picture quality, doing justice to an upcoming film release which took five years to make across almost 100 locations around the globe.
 
Oliver Pasch, Director of Sony Digital Cinema, Sony Europe, said: “IDIFF represents an unique opportunity for key players across the industry to come together and share industry advances. The 4K message is an important one and Sony Digital Cinema is privileged to showcase its capabilities through such a triumph in cinematography. Samsara is a prime of example of when superior picture quality, vibrancy and detail are at the core of the viewer’s experience.” 
 
This preview of Samsara is presented by Sony Digital Cinema in association with independent French distributor ARP Sélection and digital cinema sales/installation specialist R2D1.
 
Maxime Rigauld, Sales Manager, R2D1 says:  “Since partnering with Sony last year, we’ve been delighted to be involved in events such as the Marrakesh Film Festival and the upcoming IDIFF 2013, representing a shift in the market which sees wider adoption of 4K and an increased understanding of the greatly improved viewer experience. We look forward to continuing to support Sony in pioneering this movement.”
 
Taking place on Tuesday 22nd January at 17:30 in the auditorium of the Paris Congress Centre, the screening will be followed by a cocktail party organized by IDIFF.
 
For more information, please visit: http://www.sony.co.uk/pro/article/digital-cinema-samsara-idiff-1301
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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