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Dublin—Jan 31, 2013

DRF selects Unique Digital Advertising Solution

DANSK REKLAME FILM has selected Advertising Accord™ software developed by Unique Digital Ltd to drive their full conversion to digital cinema pre-show management and distribution. DRF are the leading cinema advertising company in Denmark and supply pre-show content to 41 cinemas that account for approx 80% of the box-office admissions in the country. 

DRF is a wholly owned part of the Egmont Group and placed in Nordisk Films Cinema division. Nordisk Film Biografer is the leading Danish cinema chain. 
Digital distribution and playback of pre-show content has revolutionized the cinema advertising market with media houses and cinemas enjoying investment payback through increased revenue and operational cost savings. Unique Digital’s Advertising Accord is the market leading campaign management and content distribution solution for cinema advertising companies and will provide DRF with a seamless transition from their existing e-cinema solution to a full DCP based offering.  Advertising Accord provides all the tools necessary to manage clients, campaigns and a complete post-to-screen distribution service.
Key features include scheduling to individual showing level, on-site screen swap, multiple content block provision and is designed with integration to other data feeds allowing for assimilation of numerous data sources, for example Admissions & Movie Schedule. The application is offered as a SaaS solution accessible through an easy to use GUI via any browser on pc or tablet.
Designed to integrate directly with Unique Digital’s own RosettaBridge™ TMS, as installed within the Nordisk’s own circuit, as well as other cinemas in the DRF network, Advertising Accord is the only solution that also integrates directly with all makes of current digital cinema TMS and Server systems, providing automated pre-show playlist building per show.
“Following a successful trial of Unique’s Advertising Accord solution delivering content and schedules to several of our key customer sites we are delighted to be rolling out the solution across our entire estate” commented Jimmy Hansen, DFR CFO adding “Now that Denmark has fully converted to digital we and our cinemas are in a position to benefit fully from new operational and cost saving efficiencies, at the same time offering our clients the highest possible advertising quality. Unique’s long experience and knowledge of this market will ensure we can take full advantage”.
“Nordisk Film form one of the world’s oldest and most respected cinema companies in the world and we are proud to be working with DRF on this next phase of their and the other Danish cinemas history” commented Chris Hagan, Managing Director of Unique Digital adding “Our Advertising Accord solution is now responsible for managing and delivering the pre-show content for over 7,500 screens in Europe and is operated by the all the market leading cinema agencies in the Scandinavian, UK and Irish markets.“
For more information please contact: Unique Digital Ltd +44 203 651 8052 -
Logo: Unique Digital Ltd. About Unique Digital Ltd.: Unique Digital Limited, based in Dublin and London, has developed a suite of leading software solutions for the management and delivery of digital cinema content, including a full featured Theatre Management System (RosettaBridge TMS), content delivery system (Movie Transit), advertising back office system (Advertising Accord), KDM delivery solution (Basekey), and VPF management software (Cinema Accord). 
Unique Digital Software Limited, based in Manchester, is a subsidiary of Unique Digital Limited and handles mastering and distribution business in the UK and Ireland on behalf of Unique Digital Limited.
Unique Digital Ltd. Directory page Unique Digital Ltd. Web Site
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