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Kortrijk—Feb 15, 2013

Dreamworks Animation’s ‘The Croods’ to Be Screened at the 63rd Annual Berlinale Film Festival in Auro 11.1 By Barco

Following its recent alliance with Dreamworks Animation, one of the world’s leading animation studios, , global digital cinema technology leader Barco proudly announces the release of ‘The Croods’ in the revolutionary Auro 11.1 by Barco cinema sound format. The new DreamWorks Animation movie will have an additional screening in Auro 11.1 at the CineStar Sony Center in Berlin this 16 February.

“We are looking forward to this screening of “The Croods”, the second movie featured in our agreement with DreamWorks Animation to mix their feature films in the Auro 11.1 cinema sound format. This brings the number of confirmed movies mixed in Auro 11.1 for 2013 to four,” comments Brian Claypool, Senior Director Strategic Business Development at Barco. “Thanks to DreamWorks, CineStar and the Berlinale, moviegoers will be totally immersed in the movie with the most natural sound possible, when they see ‘The Croods’ this Saturday.” 

CineStar’s Sony Center cinema at Potsdamer Platz, which boasts eight theaters equipped with the latest technology, is the ideal location for an additional screening of ‘The Croods’ in Auro 11.1. “The sound quality of the Auro 11.1 cinema sound format is simply amazing," says Oliver Fock, Managing Director, CineStar. “It ensures a truly immersive experience. As the first theater with this audio system here in Berlin, we are proud to offer this experience to the Berlinale audience, starting with the première of 'The Croods'.” 

‘The Croods’ 
‘The Croods’, written and directed by Chris Sanders and Kirk DeMicco, tells the story of the world’s first family road trip. When their cave is destroyed, the Crood family must embark on a comedy adventure into strange and spectacular territory in search of a new home. As if patriarch Grug (Nicolas Cage) didn't already have enough to handle, it goes from bad to worse when they encounter an imaginative nomad named Guy (Ryan Reynolds). With Guy's help the Croods conquer their fear of the outside world and discover that they have exactly what it takes to survive – each other. 

“This is the first movie where we have started postproduction using the Auro 11.1 sound format from premix through to final mix. The Auro workflow has exceeded our expectations in terms of ease of use, sound quality and meeting our budget. We actually finished the mix ahead of schedule,” remarks Jim Beshears, head of post production at DreamWorks Animation. 

Three layers of sound 
Developed by Auro Technologies and powered by Barco, the Auro 11.1 sound format is designed along three layers of sound (Surround, Height, Overhead) rather than the two layers used in conventional 5.1 sound format. Thanks to its 11.1 configuration, the technology not only enables sound mixers to move objects around in space but it also allows them to reproduce the immersive aspects of a film soundtrack in a way that is more compatible with their current workflow. The Auro 11.1 sound technology provides the best acoustic experience at the most commercially viable price point in the market and does so without the need to create object-based soundtracks that are designed to be optimized for the consumer market. 


Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About CineStar Group: The CineStar brand originally evolved from Kieft & Kieft Filmtheater GmbH, which, after over four decades as a single cinema operator, opened its first multiplex cinema in Germany back in 1993 and the brand has ever since been standing for a superb combination of individual architectural design, superior comfort, sophisticated interior, in addition to innovative sound and vision technologies, with over 100 sites - not only in Germany but also across several other European countries, inducing the Czech Republic, Switzerland, Croatia, Bosnia and Herzegovina, etc.). CineStar Cinemas will thus operate a total of 17 multiplex sites in the Balkan region, with 110 screens, including an IMAX® and 4DX screens, and an overall seating capacity of nearly 19,000. For many years these have been among the best known brands in this region, and CineStar is largest cinema operator in the region. In 2016, CineStar expects to reach the astonishing number of 4,000,000 cinema admissions. CineStar Group Directory page
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