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# 1943 Eidophor

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Mexico City,—Apr 9, 2013

Contenido Alternativo and Cinepolis Kick Off Electronic Delivery Services

Contenido Alternativo today announces the launch of its DCP electronic delivery service to 282 Cinepolis complexes in Mexico completing its offer for integrated digital cinema distribution services in the country. During 2013, the network will be deployed in the rest of the Latin American territories. 
 
The network has been in operation since 2010 facilitating the distribution of Alternative Content programming for Cinepolis including the ground-breaking, worldwide LIVE 3D broadcast of the South African FIFA World Cup Championship, the WWE Series, the Champions League and The Metropolitan Opera among others.
The company has successfully completed network deployment and testing phase making Cinepolis the first exhibitor in the region with electronic reception capabilities and Contenido Alternativo the first Digital Cinema service provider fully integrated for Digital Cinema electronic delivery, replication and distribution in the Latin America region.
 
“This Network offers studio clients and local distributors a single point of contact for all of their Digital Cinema Distribution needs and at the same time will offer Cinepolis significant efficiencies for content reception" said Juan Manuel Borbolla, CEO of Contenido Alternativo. "The network is built with state-of-the art technology allowing many other digital content services for distributors and exhibitors".
 
Contenido Alternativo offers a suite of services including tracking, digital cinema content mastering and distribution. Leveraging a hybrid distribution platform comprised of leading physical and electronic distribution mediums, Contenido Alternativo delivers its customers’ content to digital cinema screens in Mexico, and continues to grow its digital cinema distribution footprint in Latin America.
About Cinépolis:
Cinépolis is the world's 4th largest movie theater circuit, operating more than 4,750 screens in 13 countries and serving more than 190 million patrons annually. Cinépolis operates under four different brands that span the ultra-premium to the extreme value segments. It was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Cinépolis aspires to provide its patrons with the best overall experience in filmed entertainment and employs a global workforce of approximately 38,551 in support of its mission. Founded in 1971, Cinépolis’ headquarters are located in Morelia, Mexico.

Cinépolis Directory page About Contenido Alternativo: Contenido Alternativo is the first digital content distributor in Mexico and Central America. The company has three divisions integrating an array of services for the digital content distribution industry: "TPL" providing logistics services for 35mm film and DCP replication and distribution to cinemas, "Newborn Entertainment" distributing live alternative content and "Sharing" providing production services for live corporate communication at cinemas.  Ÿ  www.contenidoalternativo.mx Contenido Alternativo Directory page
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