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# 1999 Hughes JVC

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Los Angeles, CA—Apr 12, 2013

Cinedigm Signs Over 100 Drive-In Movie Theatres to Digital Cinema Program

After successful deployment of over 11,700 screens for the exhibition community, Cinedigm, NATO and United Drive-In Theatre Owners Association bring digital technology to Drive-Ins
Cinedigm (NASDAQ: CIDM), the leader in the digital entertainment revolution, and the National Association of Theatre Owners (NATO) today announced they have signed over 100 drive-in movie theatres to their digital theatre conversion program customized for the Cinema Buying Group (CBG) members of the drive-in movie theatre community.  

CBG is a buying program of NATO for independent theatre operators in the United States and Canada.  Cinedigm and NATO unveiled the new exhibitor deployment agreement at the United Drive-In Theatre Owners Association (UDITOA) convention in February and expect all installations to take place by early Summer. 

The transition from 35mm film projection, which has been used for 110 years, to digital projection systems is a worldwide motion picture industry effort and the costs to deploy this new technology are covered primarily through the payment of virtual print fees (VPF) from studios to implementation companies. Cinedigm's industry-leading deployment program for digital cinema facilitates the funding, installation and operations support, and ongoing VPF administration for the company's digital cinema rollout throughout the United States and Canada.  Cinedigm, which has signed long-term VPF agreements with all the major studios and interim agreements with dozens of independent distributors, is the digital cinema integrator partner for the CBG. 
The drive-in movie theatre efforts follow Cinedigm’s successful deployment of over 11,700 screens in the US and Canada, with over 269 exhibitors. 

"It gives us great pleasure to see the enthusiasm with which the drive-in theater community has grasped this opportunity,” said John Fithian, President and CEO of NATO. “Cinedigm and NATO’s collaborative efforts – similar to our CBG program for traditional movie theatres -- have once again played a significant role in bringing these theatres into the digital age.”
 
In addition to a new exhibitor deployment agreement, Cinedigm/NATO/UDITOA have taken a number of steps to address the outdoor deployment issue, including securing exceptions to the Digital Cinema Initiatives (DCI) specifications applicable to the drive-in theatre environment.
 
“We are thrilled our members have so quickly embraced Cinedigm and NATO’s program,” said John Vincent, Jr., UDITOA's President.  "Their success means that the unique movie-going experience outdoor exhibitors offer will continue for generations to come."
 
“The response from the drive-in community has been exceedingly positive,” said Alison Choppelas, Vice President/Business Affairs for Cinedigm’s Digital Cinema Division.  “We look forward to signing even more drive-in theatres to our digital cinema deployment during CinemaCon next week and are so proud to be preserving such an important piece of Americana.”
 
Cinedigm will be meeting with additional drive-in movie theatres during CinemaCon next week in Las Vegas.
About Cinedigm: Cinedigm Digital Cinema Corp. is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution platform for alternative content and independent films are a cornerstone of the industry's digital cinema transformation. With the April acquisition of New Video, the world's largest aggregator of independent digital content and leading distributor of quality entertainment, CIDM has created a new full service end-to-end digital studio, enabling the Company to acquire and distribute independent films and specialty content both theatrically and via digital, mobile and home media platforms. Cinedigm Directory page
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