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NEW YORK—Apr 15, 2013

IMAX® and Cinépolis Sign Agreement for Five Theatres in Mexico

South America's Largest Exhibitor Expands IMAX Footprint as Demand for The IMAX Experience® Grows
IMAX Corporation (NYSE: IMAX; TSX: IMX) and Cinépolis, one of the world's largest exhibition circuits, today announced an agreement to install five IMAX® theatres in existing multiplexes across Mexico. The deal brings to 13 Cinépolis' total IMAX commitment, with seven IMAX theatres currently open in Mexico and one open in Brazil.

"Our vision is simple - offer the highest-quality entertainment experience possible and continually surpass our guests' expectations," said Alejandro Ramirez, CEO of Cinépolis. "IMAX helps us deliver on this promise and we're delighted to expand our partnership. We are also excited about IMAX's powerful line-up of blockbusters titles and the fact that more of Hollywood's leading directors are making IMAX a unique part of their films.  We expect that this, together with IMAX's immersive format, will allow us to offer our guests a differentiated experience for which they're willing to  pay a premium."

"Mexico is a leading movie-going market we've only begun to penetrate and today's agreement proves our momentum is building in Latin America - a key area of focus for IMAX," said Richard L. Gelfond, CEO of IMAX. "As a result of our partnership with Cinépolis, IMAX is in Mexico's four highest-grossing complexes of 2012. By leveraging these locations as reference sites and expanding our relationship with Cinépolis to bring IMAX to more high-growth areas in Mexico, we believe we are poised to take advantage of the
many opportunities that exist in this market."


About Cinépolis:
Cinépolis is the world’s 4th largest movie theater circuit, operating more than 4,661 screens in 13 countries and serving more than 262 million patrons annually. Cinépolis operates under four different brands that span across the ultra premium to the extreme value segments. It was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Cinépolis aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of approx. 37,156 people to support its mission. Founded in 1971, Cinépolis headquarters are located in Morelia, Mexico.

Cinépolis Directory page About IMAX Corporation: IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.  
 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing.  As of September 30, 2015, there were 1,008 IMAX theatres (887 commercial multiplexes, 19 commercial destinations and 102 institutions) in 66 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX Corporation Directory page
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