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# 1958 Gertag Ediaphor

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Las Vegas—Apr 15, 2013

DMS Collaborates with DTS to Support DTS Neo: X and MDA Object-­‐Based Audio Playback in the Cinema

DMS, sound specialist for cinema market, providing hardware and technology solutions, is proud to announce it’s collaboration with DTS, Inc. a provider of immersive 3D sound technology, to bring into cinema theaters a reliable and open platform that will support DTS Neo:X and proposed open format for object-­‐based audio, MDA.

MDA is an open object-­‐based audio specification currently being proposed to international standardization committees as an alternative to todays closed proprietary solutions. Audio mixed with MDA as opposed to other surround sound platforms, allows a soundtrack to maintain the exact spatial characteristics of the audio as intended by the mixer. With overwhelming interest from the entertainment industry, MDA has already garnered support from major studios and networks, while content tool providers have already begun developing new authoring solutions for the MDA format.

“DTS started out as a cinematic audio technology company 20 years ago, and we couldn’t be more excited to be working with DMS to get back into the market by pairing their digital cinema sound processors with the ability to support DTS’ latest immersive audio formats,” said P.J. Watson, senior vice president, strategy and business development. “With DTS, DMS’ cinema partners will easily deliver the impactful, memorable entertainment experience that today’s movie goers demand.”

Digital Media Solutions (DMS), the digital sound processor designer and producer, which provides products dedicated to the cinema market under the brand of Cineaudio, will be able to enhance the performance of its new generation of multichannel amplifiers with DTS’ immersive sound technology.

With this new type of sound processor, DMS is bringing to the cinema market an opened platform in which, immersive sound technologies like DTS Neo:X and MDA, can be easily integrated; responding to the latest NATO and UNIC recommendations to develop the installation of new 3D sound Cinema theatres.

Hervé Roux, CEO of Digital Media Solutions, is thrilled to comment: “I’m very happy to support the development of this new MDA object-­‐base with DTS Inc. and glad to include exclusively in our new audio gear, the DTS Neo: X Pro Upmix”. 
About DMS Cinema: Founded in September 2009, DMS is the result of a whish shared between Hervé Roux and Alix Ribault(former DTS European sales and marketing director) and Patrick Zuchetta and Hervé Baujard (DOREMI company directors) to create and invest into a company specialized in Sound solutions for cinema theatres.  Thanks to innovating and appropriate products for “digital cinema” needs, DMS is today a company with 23 employees based in Paris suburbs and  gets already the confidence of important cinema chains such asGaumont, Pathé, UGC, CGR, … Our sound processors are also installed on export markets such as Belgium, Spain, UK, Germany, Brazil, US, Switzerland, Italy and Netherlands. CINEAUDIO is the brand launched by DMS answering to all Cinema Audio needs.  DMS is also one of the founding members of 3D Consumer association.
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