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Las Vegas, CinemaCon—Apr 15, 2013

Innovative New Alternative Content Exchange Platform from Sony Digital Cinema Begins Pilot Program

Platform creates new opportunities for exchanging independent, repertory and alternative content, with future plans including live 4K
Sony’s Digital Cinema Solutions Group is beginning customer trials to test its new web-based, content exchange platform, named “xMassif.” This online marketplace creates a new model for increasing access to alternative, independent and repertory content among content owners, exhibitors and promoters, in an easy-to-use and secure environment.
The pilot tests will run through September, giving content owners and exhibitors an opportunity to test the system’s interface and functionality before full availability in the United States begins later in 2013. Sony will initially support repertory and live HD content exchange and continue to enhance the platform’s capability, with future plans including support for live 4K event exchange.
The xMassif platform provides exhibitors with a broad view of all content available and gives content owners a standardized model for reaching exhibitors.
The platform will enable exhibitors to “pull” content on demand, rather than the “push” model currently employed where content owners seek out exhibitors.
“With this platform we are developing a new solution that will transform access and increase opportunities in alternative content,” said Gary Johns, senior vice president, Digital Cinema Solutions at Sony Electronics. “The digital world gives exhibitors and content owners the opportunity to explore new ways of doing business, increasing revenue and creating exciting viewing experiences for audiences. Once the platform goes into operation later this year it will be open to all exhibitors and content owners, benefiting the whole industry.”
The xMassif content exchange platform will make a vast catalog of content available for exhibitors or specialist promoters to create exciting big screen viewing events. The platform was developed with expertise from Sony’s DADC New Media Solutions team.
Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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