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# 1963 Dalto

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Rancho Cordova, Calif., USA—Apr 23, 2013

Cinesystem Cinemas Expands Digital Cinema Footprint in Brazil with Barco Projectors

Exhibitor doubles investment in Barco DLP Cinema® projectors, plans to upgrade 100% of theater circuit to Barco projectors
Barco, a global leader in digital cinema technology, is expanding its relationship with Cinesystem Cinemas to supply additional digital cinema projectors to complete the exhibitor’s deployment. This recent influx will enable the Brazilian movie chain to keep pace with an increasingly young and growing moviegoing public by elevating the quality of cinema entertainment in the region.

As cinema owners in Latin America continue to rapidly embrace digital cinema technologies to upgrade and expand their theaters, local service and support – as well as total cost of ownership – are key factors in their projector decision. To complete its digital cinema deployment, Cinesystem Cinemas looked to Barco as the clear choice to fulfill both objectives, while also enjoying unrivalled image quality and reliability.

Top-notch local service and support
“What really distinguishes Barco is their absolute dedication to customer service and support, which is unmatched in the industry. Their responsiveness to our needs has been outstanding and their technicians are highly knowledgeable,” comments Marcos Barros, CEO of Cinesystem Cinemas. “We are excited to grow our relationship with Barco because they truly take care of our needs.”

Barco will provide 24/7/365 onsite technical support through local service teams, with parts conveniently available from eight parts depots in Latin America. In addition, Barco’s installation and advanced service certification training is available in Sao Paulo, Brazil; Mexico City, Mexico; and Sacramento, California.

A customized approach ensures lowest total cost of ownership
“Barco is also a very sound, economical investment. Because of their diverse product line, we can match the right projector to every screen size, giving us more brightness for the money. Other factors, such as reusable metal filters and modularity for easy parts replacement or exchange, significantly lower the total cost of ownership as well.”

Cinesystem is planning to install nearly every model of digital cinema projector made by Barco, from the compact DP2K-10Sx with integrated media server and redundant storage, to the ultra-bright Enhanced 4K DP4K-32B for their largest movie screens.

“We are honored that Cinesystem has chosen Barco to complete its digital cinema deployment to offer patrons a special moviegoing experience, while keeping a keen eye on their bottom line,” comments Ney Corsino, Vice President for Barco Latin America.  “Our local network of technicians and customer service reps looks forward to supporting their needs for the long term.”


Barco Contacts:
Media Contacts:

Alison Maxson
Press and PR contact Americas
Barco NV
Telephone +1 916 471 6914
alison.maxson@barco.com

Stephanie Vlegels
Press and PR contact EMEA
Barco NV
Telephone +32 56 36 81 66
stephanie.vlegels@barco.com

Anna Miao
Press and PR contact APAC Growth
Barco NV
Telephone: +886 2 7715 0229
anna.miao@barco.com

Samira Tang
Press and PR contact Greater China
Barco NV
Telephone +86 10 5650 2098
samira.tang@barco.com
Logo: Barco Digital Cinema About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015. 

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cinesystem: Cinesystem Cinemas is fifth largest movie theater company in Brazil in terms of number of rooms movie. Founded in 2003, Cinesystem Currently owns 142 movie theaters in 25 complexes localized in 10 Brazilian states: Pará, Maranhão, Pernambuco, Alagoas, Espirito Santo, Rio de Janeiro, São Paulo, Paraná, Santa Catarina and Rio Grande do Sul. Among the company differentials it is possible to emphasize the self-service system, which allows the customer to buy tickets and products in a faster and autonomous way. Also the VIP space provides differentiated service and cinema rooms associating high technology and extra comfort, plus a VIP bomboniere with exclusive menu. Pioneer, the company has launched the first 100% digital complex in the country and also offers giant screens in exclusives Cinépic rooms. Additionally, Cinesystem Cinemas constantly invests in state of the art sound and projection equipment, such as the Dolby Atmos® sound system, plus digital projection technology with 4K and HFR, which displays up to 60 frames per second. Cinesystem Directory page
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